Built a fully automated evergreen funnel in GoHighLevel — starting from lead capture via form submission through Zapier integration. Once a contact enters the system, they move through a structured email sequence and are checked for subscription status. Subscribed contacts are routed into a video nurturing track where watch progress is actively tracked using tags. Based on how much of the video they watched, the system triggers personalized follow-up emails and SMS to push toward purchase. Contacts who don't buy are automatically moved into a webinar registration flow, creating one more conversion opportunity. Every contact is worked through multiple touchpoints — email, SMS, conditional logic — until they either convert or reach a defined end state. The result is a system that runs 24/7 without manual effort and converts cold leads into paying clients through behavior-based automation.