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Nafsika Skourti already had what many brands spend years trying to build: a name, a world and a very distinct point of view. The rebrand was never about starting again, but about giving that energy a clearer visual language for its next chapter.
Built closely with Nafsika through conversation, references and constant testing, the identity took shape around a brand that refuses one fixed idea of femininity leaving room for glamour, intellect, eccentricity, play and contradiction to exist side by side.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Blurring into the background of boring logos.
Hélène put it beautifully when she wrote,
"While I have been proud of my former creation, so much of who I am and what I offer my clients had evolved to provide deeper more sustainable work...Kaitlyn saw something in my brand that even I had struggled to articulate. I was worried about my brand merging into the monolith of looking like any other wellness brands..."
This fear of fading, of becoming just another face in the crowd, is what strategic brand design eliminates.
Your brand becomes so singular that the competition fades away.
This is really beautiful! I love the dark, mystic and literature vibe in this branding. Great job! 🖤✨
New project! 🫐
Healthy Pelvis is a pelvic floor physical therapy clinic ready to leave behind the clinical, intimidating aesthetic common in this space. Full rebrand and website redesign built around warmth, clarity and human connection.
Warmth and clarity feel like the perfect direction for a brand in this space.
A peek behind the curtain. ✨🔌
We're deep in production on a new website - and it's loud. Pink, bold, unapologetic, and impossible to mistake for another company's website. 👠
👀 btw, we built this whole backstage flow in @Figma Weave! Prompts, reference nodes, a model running loops until the wires, and every screen sit exactly right.
👇 Guess what industry this one's for!
AI Video ProductionCreative Design Motion DesignAdobe After EffectsFigmaLummifigmaweavecreativeprojectmotiondesign
Waiting for your new case study, they're so spectacular 😍
