Customer Data Analysis Analysed customer and transaction data to understand customer behaviour, p...Customer Data Analysis Analysed customer and transaction data to understand customer behaviour, p...
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Customer Data Analysis
Analysed customer and transaction data to understand customer behaviour, purchasing patterns, and overall sales performance.
The analysis focused on customer segments, purchase frequency, revenue contribution, repeat customers, and key trends that can help identify valuable customer groups and areas for improvement.
Tools used: Python | SQL | Power BI
Output: Cleaned data, SQL analysis, customer insights, and an interactive Power BI dashboard.
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