🏠 Marysville Roofing Pros — Interactive Estimator & High-Trust Lead App Overview Homeowners repl...🏠 Marysville Roofing Pros — Interactive Estimator & High-Trust Lead App Overview Homeowners repl...
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Salish Hawk Studios
• Jul 30
🏠 Marysville Roofing Pros — Interactive Estimator & High-Trust Lead App
Overview
Homeowners replacing a roof or dealing with storm damage face high anxiety and urgent timelines. Traditional roofing contractor websites rely on static text, slow contact forms, and vague pricing.
I designed and engineered an enterprise-grade local service platform featuring a multi-step instant estimate builder, dynamic urgency routing, an interactive before/after transformation slider, and social proof integration.
The Problem
• Friction in Lead Capture: High-intent leads leave when forced to wait for manual phone calls or fill out dense lead forms. • Lack of Visual Trust: Homeowners cannot easily see the quality difference between standard architectural shingles and standing seam metal. • Emergency Response Delay: Active roof leaks require immediate triage, but standard sites treat storm emergencies like routine inquiries.
The Solution
4-Step Interactive Estimator: • Step 1 (Service): Select tear-off, 24/7 storm response, moss removal, or gutters. • Step 2 (Property): Square footage, story count, and material selector (Shingle, Metal, Tile, Flat). • Step 3 (Urgency): Triage selector (Immediate active leak vs. 30-day budget phase). • Step 4 (Contact): Instant intake for dispatch followup.
Visual Proof Engine: • Drag-to-reveal Before/After roof transformation slider. • Master-crafted capability cards for structural re-roofing and emergency leak repair.
High-Contrast Industrial Aesthetics: • Deep slate (#0F172A) background with high-visibility safety orange (#F97316) CTA hierarchy engineered for daylight readability.
Skills & Tools
• Skills: Full-Stack Web Development, UI/UX Design, Conversion Rate Optimization (CRO), Multi-Step Form Logic, Interactive Canvas/Sliders • Tools: Base44, React, Tailwind CSS
Completed work
UI DesignUX DesignWeb DesignBase44ReactTailwind CSS
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