Designed a piece of onboarding for a breathwork app and I love how it flows.

Onboarding in wellness apps has one real business job: get people to the paywall already convinced. Every screen here was built around that.

The first screen asks what’s actually wrong with your sleep. Beyond personalization, it gets the user to name their problem, and someone who just admitted they can’t fall asleep is a lot more open to a solution.

The second shows what they’re getting with swipeable session cards. That’s the value pitch, made visual before any price shows up.

The last screen previews the real home screen with streaks and a Premium badge. By the time they tap “Get My Program,” they’ve already pictured themselves using the app, which makes the subscription step feel like the next step instead of a wall.