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This speculative press release was written to promote the release of A Court of Thorns and Roses by Sarah J. Maas. The piece highlights the novel's appeal to fantasy readers, summarizes key story elements without revealing major plot points, and uses persuasive language to generate interest and excitement among potential readers. This project demonstrates my ability to create engaging promotional content, adapt my writing to a specific audience, and communicate key information in a professional press release format.
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Title: Some Choices Take Time
I wanted to build an impossibly tense, high-end thriller sequence where a completely mundane decision feels like a matter of life or death. I created this by utilizing Seedance 2.0 Omni within the Renoise Canvas, relying on locked camera angles and hyper-detailed facial micro-expressions to sell the absolute, sweaty panic before pulling the rug out at the end.
@Renoise
A spec email campaign for Yoga Bar
Super Muesli, written and designed
end to end — story, copy and visual system.
THE CONCEPT
The story follows a hostel student
who keeps skipping breakfast — told
through a friend who notices, and
a mother's voice she'd forgotten.
Every visual in this campaign is
written directly onto a yoga mat —
not as decoration, but as the metaphor
holding the whole idea together.
A yoga mat is something you unroll
every time you choose to show up
for yourself. That's exactly what
skipping breakfast is the opposite of.
So instead of a typical food photography
backdrop, the mat became the page the
story is written on — making the brand's
core value, "showing up for yourself,"
literal before a single word of copy
even appears.
THE WORK
Full narrative-driven email — subject
line, story arc, product integration
and CTA — built to make breakfast feel
less like a nutrition reminder and more
like a moment of self-respect.
Format: Email Campaign
Brand: Yoga Bar
Type: Spec Work — Independent
Beautiful.
Title: The Last Deal
Created with Renoise and generated shot by shot using Seedance 2, this cinematic dark comedy follows two friends in a rainy European pub remembering Johnny — a man so obsessed with discounts that even his funeral became one final deal. The scenes were built in Renoise, then edited and polished in CapCut for timing, sound and music.
#RenoiseChallenge
RIP Johnny 😅
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