Created a launch video for Base,a web3 wallet app featuring key innovations focusing on how to make key features visualized and touchable for audiences.

Challenge:

Base is a self-custodial Web3 wallet. The key features to highlight for the audience include:

1.Passkey Authentication and Seedless Onboarding

2.Seamless Multi-Layer Token Swaps via Gas Sponsorship

3.Explosive User Adoption

My roles:

Creative Direction

Motion Design

Solution:

1.Use the pain point of managing complex blockchain addresses as a hook, then collapse those tedious addresses into a simple, crisp, and fast Face ID Passkey experience—highlighting the before-and-after contrast.

2. Express transaction speed through token motion and visual trails, while using brackets to symbolize secure transaction bundling, and gradient arrows to indicate swap direction and speed. Simultaneously, utilize 3D-rendered multi-layer animation to visualize the multi-layered transaction experience—concretizing abstract concepts and delivering a fresh visual experience to the audience.

3.Use expanding and multiplying digital blocks to deliver an intuitive visual experience that communicates the velocity of user growth to the audience.

More information is here.

Would love to hear your thoughts! 🎉

The 3D multi-layer transaction animation is such a smart move for a web3 product, that's the exact kind of thing that's impossible to explain in words but instantly clicks visually. Was client sign-off on the more abstract sequences harder to get than the passkey before-and-after part?

I am thinking of sharing some examples of great motion design work I have seen recently. Mostly as a library of references for my own projects, but also to praise the craft of other people! This one was done by the creative duo at https://www.kinisi.tv/ I really love the sound design and the integration between 2D and 3D design. They did it as a personal project in just one day!