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This tiny editing tweak increased ad interest in 24 hours.
I’ve realised people barely have attention spans anymore — even I 2× videos daily.
So instead of editing like a creator, I started editing like a viewer. Game changer.
A client’s visibility ad was dragging, so I tried something simple:
I made the pacing slightly faster.
Yes, the first 3 seconds matter…
but pacing is what makes people stay till the end.
Humans are watching fast. Some even 2× everything.
Why fight behaviour when you can work with it?
I matched the video to that speed style
and the ad took off.
The screenshot is from under 24 hours, and it kept growing.
Human psychology >>> content assumptions.
Sometimes the smallest tweak is the real strategy.
Would you try this for your business? 😅
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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