Designed a clean geometric logo and visual identity for Akara, a WhatsApp first peer to peer FX m...Designed a clean geometric logo and visual identity for Akara, a WhatsApp first peer to peer FX m...
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Designed a clean geometric logo and visual identity for Akara, a WhatsApp first peer to peer FX matching platform connecting Nigeria and Rwanda. Focused on fintech branding, startup identity, trust, and simplicity.
A little more about the inspiration behind Tindara.
I wanted the identity to have a connection to Tindari, Sicily. The Madonna di Tindari statue was the starting point for the symbol, while Sicilian decorative patterns inspired the graphics around it.
For the colors, I chose mustard yellow, deep green, and burgundy, balanced with cream. I wanted to bring some of that warmth and richness into the packaging, while keeping the different elements comfortable together.
For me, these references are what give the project its character and sense of place.