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Back when I felt Deepseek wasn't that fun and had very little sense of humour, and tried at least making its logo happier. 😃
Deepseek logo redesign concept done in 2025.
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Check it out, I just uploaded a case study on a brand project for Bluem, an activewear brand from Vancouver, CA.
Look through the case study to see some of my thoughts, and the project in full, worth the time!
Love this! 🥂
Just shipped the BALEEN site — a marine salvage brand's home isn't a brochure, it's a registry.
A draggable archive of hyperrealistic specimen stamps as the hero. A live ledger of recovered objects. A vessel section with working depth and call sign.
Every object catalogued, never sold as treasure. 🐋⚓️
100% brochure, from layout, typography, sections, color palete and the description 100% AI generated. I use AI as well, but it seems like you did not put any human output anywhere.
View Full Project
Brand Guidelines for Bluem.
Bluem is an activewear brand from Vancouver, they approached me for a rebrand earlier this year.
Take a look at the full project to learn more, and see the full guidelines!
The logo and visual direction work beautifully together!
