Ledger — AI CFO Platform Ledger is an AI platform that acts as an always-on Chief Financial Officer for founders — connecting to accounts, learning cash rhythm, and surfacing risks before they become real problems. I designed the full landing page. My role: UI/UX Design Scope: Landing page Financial tools for founders usually feel either cold (dashboards) or intimidating (accounting software).

For Ledger, we borrowed from old-world institutional finance instead — serif type, oil-painting textures, classical architecture — so an AI CFO feels like real authority, not another app.

This color pallet works so well with data and makes everything look premium. love it!

The 404 was treated as a proper page rather than a fallback state.

The number is constructed as an architectural drawing. The 4 and the 0 are formed from walls at true thickness, with furniture laid out inside the resulting rooms and dimension strings running along both edges. It sits inside the same drafting system as the rest of the site rather than borrowing a display typeface.

The error message then repeats. Instead of a single dialog, identical windows cascade back across the canvas, each one carrying the same 404 notice. It reads as a system throwing an unresolved warning over and over, which is the exact behaviour Heron is built to prevent inside a model.

Error pages are never in the brief. They're a good measure of whether a team understood the product or just styled it.

Treating a 404 as an actual page instead of a dead end is such a good instinct, where did the architectural drawing idea come from, personal interest bleeding into the work?