Presales Reading Guide: Discovery and Demo PracticesPresales Reading Guide: Discovery and Demo Practices
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Peter Cohan recommends reading Doing Discovery through the Discovery Methodology chapter, then Part 1 of Great Demo!
Before your next demo, write down the customer task it needs to address and what you still need to understand about it. Use that question to decide which part of discovery or demonstration practice to work on.
I've included both books in a guide to ten presales and Sales Engineering titles, with a practical question for each. The selection follows the authors' and publishers' descriptions: https://topmoller.com/articles/presales-sales-engineering-books/?utm_source=contra&utm_medium=community&utm_campaign=presales-reading-202610&utm_content=discovery-demo
I publish topmoller.com. AI assisted with research and writing.

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10 presales and Sales Engineering books for the work you need to improve

Choose a book for your next presales challenge: understanding the customer, preparing a demonstration or explaining a technical decision.

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