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A project that’s incredibly close to my heart.
Had the opportunity to work on the creative direction for
@ekaniarchive debut campaign,
Chapter 01 - Straight from Soil, alongside a talented team that brought this vision to life.
From shaping the visual language to building a story rooted in Barmer’s appliqué craft, every frame was created with intention, patience, and a deep respect for the artisans behind it.
Grateful to everyone who made this possible. Looking forward to sharing more from this journey.
Creative Direction • Visual Storytelling • Brand Identity
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Neon - Cyberpunk Kinetic Highlight Trails
The Visual Aesthetic: Think Wong Kar-wai's Chungking Express mixed with Blade Runner 2049. Light sources—street lamps, neon signs, headlights, and glowing storefronts—leave soft, directional light streaks across the dark backdrop as the camera moves.
I started with five separate night-time clips and used invideo Editor's AI editing agent to transform them into one connected cinematic sequence. I wanted the bright practical lights in each shot to feel like they had a physical presence in the scene, leaving atmospheric trails as the camera and subjects moved.
The agent generated two versions of the effect, including an editable directional streak-and-glow approximation. I chose the editable version and set the source footage to 720p before generating the effect.
After seeing the initial result, I prompted the agent to make further changes, refining the highlight response, glow, intensity, and direction of the trails. I wanted the effect to feel less like a generic digital filter and more like photographic light persistence.
The final sequence gradually builds from subtle streaks into a stronger visual climax around the passing car and running shots, while keeping the original footage visible underneath.
Built and refined in invideo Editor using its AI editing agents.
@invideo.io @invideo.creators
That's great its so interesting ❤️❤️
I only make videos for products I actually use.🧠
If your product is new to me, I spend a few days with it before writing a single frame.
That's how the video shows what it's really like to use it, not just what it looks like.
Authenticity shows on camera — only featuring products you actually use is a filter most brands skip.
Small space, better organization.
A lifestyle focused product video showing how smart storage can help make a bathroom feel cleaner, more organized, and easier to use.
The focus was on simple product presentation, realistic home visuals, and clear storytelling that makes the benefit easy to understand.
AI Video Creation | Product Advertising | Lifestyle Content | Social Media Video
#AIVideo #AIAdvertising #ProductVideo #LifestyleContent
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