How AI Created This Cinematic Villain Perfume Ad 🖤💨 ​ Ever wondered how to create a high-end lu...How AI Created This Cinematic Villain Perfume Ad 🖤💨 ​ Ever wondered how to create a high-end lu...
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How AI Created This Cinematic Villain Perfume Ad 🖤💨
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Ever wondered how to create a high-end luxury fragrance commercial using artificial intelligence?
​Here is a complete breakdown of how we built this hyper-realistic Villain Eau De Parfum "Own The Night" showcase entirely with AI—featuring smoky aesthetics, wood notes, and sleek cinematic product shots. No physical studio or expensive production crew needed!
​Comment “PROMPTS” below and I’ll send you the exact workflow and prompt sequence straight to your DMs! 👇✨
I’d definitely go with black. 🖤 It feels sharper, more premium, and timeless. The transparent concept is creative, but the black version has a stronger visual identity.
Exploring imagination through texture, typography and skincare. ✨
For THÉRAPEAU, I wanted to push the visual identity beyond packaging and explore how serum, gel and cream could become part of the brand language itself.
Using the core wordmark as a starting point, I experimented with different materials, colours and tactile expressions — turning skincare textures into typography and visual studies.
These explorations were created together with ChatGPT as part of the creative process, helping me test ideas quickly while keeping the final brand direction grounded in my own identity system and design decisions.
A small study in how texture can become communication. đź’§
Letting the wordmark turn into the material itself is a strong idea. Did you set a limit for how far a texture can distort the letters before it stops reading as THÉRAPEAU?