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Your customer doesn’t want to learn your product.
They want to know if it can solve their problem.
But B2B companies often make customers work for that answer:
→ 20+ features
→ Complex workflows
→ Technical terminology
→ Endless product tours
→ 30-minute demos
The product gets more sophisticated.
The message gets harder to understand.
A better approach:
Problem → Solution → Outcome
Start with what matters to the customer.
Then explain how the technology makes it possible.
Because your product can be complex.
Your message shouldn’t be.
What’s one product you’ve seen that was powerful — but unnecessarily difficult to understand?
#B2BMarketing #SaaS #ProductMarketing #SaaSMarketing #AI #ExplainerVideo
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Product first or brand first? 🤔
We're cutting the promo reel for our case study and can't agree on its start. ✨
Which product ad opening would make you stay past the first 3 seconds?
Vote and tell why! 👇
Product DesignSoftware DevelopmentAdobe After EffectsCinema 4DFigmaBrand DesigncreativeaiworkflowUX Design
15 voted
25%
46 voted
75%
61 votes
Closed
I think both is important, but good product first.