𝗬𝗼𝘂𝗿 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿 𝗺𝗶𝗴𝗵𝘁 𝗻𝗼𝘁 𝗯𝗲 𝘁𝗵𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘆𝗼�...𝗬𝗼𝘂𝗿 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿 𝗺𝗶𝗴𝗵𝘁 𝗻𝗼𝘁 𝗯𝗲 𝘁𝗵𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘆𝗼�...
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𝗬𝗼𝘂𝗿 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿 𝗺𝗶𝗴𝗵𝘁 𝗻𝗼𝘁 𝗯𝗲 𝘁𝗵𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸.
Most businesses analyze competitors by looking at pricing, products, and social media.
But strategic competitive analysis asks a better question:
𝗪𝗵𝘆 𝗱𝗼 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗰𝗵𝗼𝗼𝘀𝗲 𝘁𝗵𝗲𝗺 𝗶𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝘆𝗼𝘂?
Look beyond the surface:
𝟬𝟭 — 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 What space does each competitor own in the customer's mind?
𝟬𝟮 — 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 Who are they attracting — and who are they overlooking?
𝟬𝟯 — 𝗩𝗮𝗹𝘂𝗲 𝗣𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 What promise are they making that customers immediately understand?
𝟬𝟰 — 𝗠𝗮𝗿𝗸𝗲𝘁 𝗚𝗮𝗽𝘀 What needs, expectations, or opportunities are still underserved?
The goal isn't to copy competitors.
It's to discover where your business can be 𝗺𝗼𝗿𝗲 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁, 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗶𝗮𝘁𝗲𝗱, 𝗮𝗻𝗱 𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲.
𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝘁𝗲𝗹𝗹𝘀 𝘆𝗼𝘂 𝘄𝗵𝗮𝘁'𝘀 𝗵𝗮𝗽𝗽𝗲𝗻𝗶𝗻𝗴. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘁𝗲𝗹𝗹𝘀 𝘆𝗼𝘂 𝘄𝗵𝗮𝘁 𝘁𝗼 𝗱𝗼 𝗮𝗯𝗼𝘂𝘁 𝗶𝘁.
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