i woke up yesterday morning to a review from the first person i consulted with after restructuring my offers and basically all the systems and operations within my business content Rxx 🥹 Freddy booked "the consult" with me a few weeks ago because he'd gone viral and had no idea what to do with it. since then he's gone from 16.5k to over 24k on Instagram. he said my expertise helped him turn one moment into an actual multi-platform presence. i've read it probably ten times bc wow... that's the whole point for me! being incredibly transparent: this has been a slow season in business for me. i've spent it rebuilding systems, offers, and operations behind the scenes, which meant i went quiet publicly right when i'd planned to be loudest. so getting this on a morning after high-key having a emotion breakdown from feeling like business is slow and i don't know how to share about my business felt like a very specific "you're on the right path" from God himself. it also confirmed something i've been circling for a week. i just finished a 3-day course with Kendra Taul, creating a new specific offer, and kept landing in the same place: the people i'm actually built to help are creators. not just "business owners" broadly. creators and artists with real traction and no system underneath it. Freddy was the first person through the new structure and he's exactly that person. so here's the plain version: i'm Maia, i run content Rxx, and i help creators build content management systems so social media stops feeling like a full-time job they didn't apply for. i really love this work. i really love watching someone realize their content doesn't have to be overwhelming & it can be built. if you're a creator sitting on an audience with no system underneath it, that's the exact conversation i want to have with you. book a content strategy consultation aka "the consult" here today → https://lnkd.in/exeyWj5B

The timing of this landing right when you needed it hits different, that kind of validation after a quiet stretch means more than it would on a loud week. What made you realize creators specifically, not just business owners broadly, were the right fit for the new structure?

If a brand hired me tomorrow, I wouldn’t start creating content. I’d start with research. *And yes, initially, it’s not about writing three main hooks at all. Before I write a single hook or film a single shot, I want to understand the brand.

I’d start with 3 simple questions:

1. Who is your target audience? Who are we actually creating this content for?

2. What problem does your product solve? Not just “what does it do?”, but why would someone care?

3. Who are your main competitors? I always research competitors to understand what’s already being said, what’s missing, and where we can create a different angle.

Then I look at the product itself:

→ What is the biggest pain point? → What makes this product different? → What objections might a customer have? → What features are actually worth talking about? → What can we turn into a story, hook or visual?

Because I don’t believe in creating content just because a brand needs “another Reel”.

The content needs a reason to exist.

For example, when I created content for Pacha, I looked at the product from a cat owner's perspective.

The real problems weren't simply “cat litter”.

They were:

😩 Odor 😩 Constant cleaning 😩 Litter sticking to paws 😩 Running out of litter and having to buy more

So instead of simply showing the product, I could build content around the solutions:

Angle 1 — “What if you didn't have to clean the litter box for 30 days?”

Start with the pain point → introduce Pacha → demonstrate how it works → show the result.

Angle 2 — “Things cat owners are tired of dealing with.”

Odor. Mess. Litter everywhere. Constant cleaning. Then introduce Pacha as the solution.

Angle 3 — “Your cat's litter can tell you more than you think.”

Use the health-tracking feature as the unexpected hook and turn a product feature into something people actually want to learn about.

And then there are the additional selling points:

→ subscription & delivery straight to your door → no unpleasant odor → doesn't stick to paws → up to 30 days without changing the litter → health-tracking feature

That's how I approach content.

First, I understand the person. Then the problem.Then the product. Then I find the story.

Because the best content doesn't just show people what a product is. It shows them why they need it.

Before I create, I ask myself: What would make me stop scrolling? What would make me trust this product? What would make me think, “I actually need this”? And if you’re a brand with a product that needs a fresh creative angle: I’d love to hear what you’re working on.

100%! "The problem is the story" is the golden rule of high-converting content. Diving into real pain points before shooting a single frame makes all the difference. Brilliant breakdown of the Pacha case study! 🐾🎯