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I created this tour-inspired promotional layout as an independent design project, developing the overall composition, typography, grid system, image treatment, visual hierarchy, and tour-information structure from concept to final layout.
The goal was to build a bold, highly organized visual system that could carry a large amount of event information without losing impact. The project showcases my strengths in layout design, typography, art direction, promotional graphics, and coordinated event collateral.
This work also reflects how I approach larger campaign systems—designing a core visual direction that can extend across posters, tickets, credentials, schedules, social graphics, signage, and other event touchpoints.
Original layout and graphic design by Latisha Compton. Independent concept project; not commissioned by or affiliated with Jay-Z, Roc Nation, or the official tour.
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