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A hero section concept for Terractive that transforms the homepage into a story of performance engineering. By combining a premium visual direction with clear messaging and refined hierarchy, the redesign brings the brand's unique founder story and fabric innovation to the forefront.
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Finally get to share this one — been sitting on it for a while and couldn't post until now 🎉
Designed the full landing page (and a bunch of product screens) for XRS, a prop trading platform. The idea: traders pass a funded-account challenge, trade the firm's capital, and keep up to 80% of the profits.
Prop trading is a pretty saturated space and most platforms look the same — dark UI, generic trading stock imagery, nothing that actually sticks. So instead of the usual playbook, I leaned into a black-and-gold identity — including custom, hand-crafted illustrations built specifically for this project (the glowing spheres, gradient icons, all of it) instead of stock assets or generic 3D packs.
Some of what's in there:
— Custom illustrated icons for the 3-rule system and "trader to fund manager" journey
— Floating reward/payout cards as social proof right in the hero
— A plan selector so people can pick account size, currency, challenge type
— Trustpilot ratings + a testimonial section for trust
— Support + FAQ blocks, because people are putting real money on the line
Genuinely proud of how this one came together — every visual element built from scratch for the brand, full case + more screens are up now, finally 👀
This came out great, the black-and-gold direction feels so much more premium than the usual trading platform look.
Terra — Natural Deodorant Landing Page
A premium short one page concept for a natural deodorant brand, designed around earthy textures, cinematic moss photography, and a refined editorial layout.
I used deep forest greens, warm ivory tones, elegant serif typography, and immersive product imagery to give the brand a more elevated and luxurious presence. I'm still building it.
Responsive layout for desktop and mobile, designed and built in Framer.
#Framer #WebDesign #LandingPage #BrandDesign #EcommerceDesign #UIDesign #CreativeDirection #NaturalSkincare
The minimal aesthetic really lets the products stand out. Great balance.