The Catalyst by Softchoice - A narrative podcast experiment for B2B audio

The engagement: Full-service B2B podcast production. Seven seasons. 101 episodes. Ongoing.

The challenge Softchoice had a long-running podcast with solid numbers, but the format was showing its age. Traditional Q&A episodes were starting to blur together — both for listeners and for the executive team who had to keep championing the show internally. The question wasn't "should we keep going?" It was "how do we make this worth doing again?"

What I did Ran a PACT strategy workshop to redefine the show's purpose and audience from scratch, then led a format overhaul from standard interview to documentary-style narrative production. This meant rebuilding the editorial process end-to-end — story selection, guest prep, scripting, sound design, and the promotion engine around it.

The results

+200K all-time downloads across 101 episodes

73.7% average completion rate in Season 7 — up from 63.1% historical average (a 17% lift after the format shift)

Best single-episode completion: 79.2% ("The School's Broken Episode")

Podcast became Softchoice's most engaging social content channel

Now functions as a top ABM sales asset, not just a brand-marketing piece

Client quote "Working with Pilgrim has been a game-changer. Their full-service support and strategic insight have not only enhanced our content quality but also our brand's reach and impact." — Angela Cope, Director of Demand Generation, Softchoice