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The Catalyst by Softchoice - A narrative podcast experiment for B2B audio
The engagement: Full-service B2B podcast production. Seven seasons. 101 episodes. Ongoing.
The challenge
Softchoice had a long-running podcast with solid numbers, but the format was showing its age. Traditional Q&A episodes were starting to blur together — both for listeners and for the executive team who had to keep championing the show internally. The question wasn't "should we keep going?" It was "how do we make this worth doing again?"
What I did
Ran a PACT strategy workshop to redefine the show's purpose and audience from scratch, then led a format overhaul from standard interview to documentary-style narrative production. This meant rebuilding the editorial process end-to-end — story selection, guest prep, scripting, sound design, and the promotion engine around it.
The results
+200K all-time downloads across 101 episodes
73.7% average completion rate in Season 7 — up from 63.1% historical average (a 17% lift after the format shift)
Best single-episode completion: 79.2% ("The School's Broken Episode")
Podcast became Softchoice's most engaging social content channel
Now functions as a top ABM sales asset, not just a brand-marketing piece
Client quote
"Working with Pilgrim has been a game-changer. Their full-service support and strategic insight have not only enhanced our content quality but also our brand's reach and impact."
— Angela Cope, Director of Demand Generation, Softchoice
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Does writing have a future?
For my Zo Computer ⤫ Contra submission, I went head-on into finally making an ecommerce library for my literary projects. One could wonder... "Why would anyone read these days? Let me parse these words into an LLM and get a fast synthesis of the message".
Of course that can and should be done sometimes, but reading will always be an end in itself - within the pages of a book there will always be a door to a personal revolution, a hero to inspire us in different ways, the questions and answers we need to discover. Reading, in the era of AI and videos is not dead - and I stand by that claim. What literature needs, is a new way to be consumed, a new method to be... userly experienced. I have always envisioned many different ways to revolutionize such an ancient format of media - a media that is slow by nature, dense by origin and as rewarding as it is challenging to be protected as a habit in the times that we live.
@Zo Computer was the technology that enabled me to accomplish my vision for a whole new kind of reading, it helped me organize, structure and distribute my books with cutting-edge computational power and a fresh user experience that is quite addictive to use - and that I'm pretty sure I will be using it for more personal projects.
Features:
Over 5 years of artistic writing; 100,000+ worth of words in content and 200+ images uploaded into a Zo Computer? Check ✅
Zo's native Stripe integration to process payments and gate content? Check ✅
Custom domain purchased just for my now dear Zo Computer? Check ✅
Creative use of Zo integrations like having my personal Gmail send purchase orders and email confirmation links? Check ✅ - Zo updating every time the agent delivered a summary was just a bonus.
Easter eggs and gifts (a free product for a friend)? Check ✅
The library is live. Five years of writing, one obsessive build sprint, and a vision for what reading can be - all waiting for you at library.thiagopatriota.com
Use code CONTRA20 for 20% off. Come find your next personal revolution.
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