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I wanted to see how far I could push a simple idea:
a beauty website that feels as elegant as the work behind the brand.
So I went with a dark, editorial direction — soft photography, oversized typography, subtle gold details, and plenty of breathing room.
The hero section is intentionally simple.
No overwhelming animations. No unnecessary elements.
Just a strong visual, a clear message, and one obvious next step: Book an Appointment.
I’d probably build this in Framer with subtle image reveals, smooth scrolling, and a few micro-interactions to bring it to life.
Still experimenting with the direction, but I really like how the minimal approach came together.
Would you go for this kind of look for a beauty brand?
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Color Changes Everything
Sometimes, all it takes is a change in color – and the exact same design can feel completely different.
The light version, with soft pink tones and natural textures, feels fresh, light, and airy. It creates a sense of calm, natural beauty, and a closer connection to nature.
The dark version tells a completely different story. A black background immediately adds depth, character, and a sense of luxury. The design becomes more expressive and even slightly dramatic.
So, which version speaks to you more – light and airy or dark and luxurious?
128 voted
66%
66 voted
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The light version feels much more like the product than the dark version . It feels like nature itself
Looks like the crypto market's heating up again.
Kasta was a crypto app. Over 19 months we designed something I'm still proud of. This is the card experience.
Interactions are what separate a product that works from a product that feels premium. Same features, same screens. Completely different perception of value.
And when an app feels this considered, people trust it with more of their money. Deposits grew 25% on the release of the debit card feature.
#ProductDesign #Fintech #UXDesign #DesignStrategy
25% from a card feature is wild