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For Envato Challenge, I created a fictional launch commercial for a premium electric vehicle brand called Volta EV7.
Rather than focusing only on AI-generated output, I wanted to show how creative judgment shapes the final result. Every stage of the project involved iteration, selection, and refinement. From naming the brand and designing the logo to generating visuals, creating cinematic video sequences, crafting the voiceover, generating music and sound effects, and finally editing everything into a cohesive story.
Envato served as the primary creative toolkit throughout the project. I used its AI-powered tools to generate visual concepts, voiceover, music, and sound effects, while continuously refining the outputs until they matched the premium, cinematic direction I envisioned.
To document that process, I also created a walkthrough showing how the project evolved from an initial idea into the finished film.
I like how you emphasized the creative process instead of only the final output. Nice direction.
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Here is submission for the Envato × Contra Human by Design challenge.
I set out to answer a simple question: What happens when AI becomes part of an animator's creative process instead of replacing it?
I started out with Envato 3D assets, I used Envato's AI tools to explore ideas, generate concepts, test transitions, and build each scene one decision at a time. Every shot was refined through countless iterations until the visuals, sound, and pacing came together as a single story.
For me, this project isn't about what AI created.
It's about the creative choices that turned those generations into something meaningful.
Created using Envato's Gen AI and Stock Assets Library, Edited and composited using PremierPro and Directed by My creativity.
This is one of my best Submission because the human impact to the final result is Undeniable. When I watched the results I felt it was one video, but having to go through the video that explained the process of how you brought it all together is amazing. BRAVO!
How are you, everyone? I'm excited as we approach the final moment of the Envato Challenge. Are you? 😍
I present you with my entry for the challenge, feel free to share your feedback with me, and if you want, i can check out your entry too. Keep up the good work, and good luck 🫶
@Envato | AirReborn by Liberate - Product Promo
7Human by Design Keys
The Human Behind the AI
When people see an AI-generated commercial, it's easy to assume that AI did all the work. In reality, AI was only one of the tools I used. Every important creative decision—from the concept...
Wishing you luck
HUMAN BY DESIGN ENTRY
My project entry for the Envato × Contra Human by Design challenge.
Proud to share a short film that traces creation back to its roots, a reminder that behind every work of true value, there is always a human hand and a human eye. It takes 50 seconds to watch, so I would appreciate your input on it!
My main field is brand identity and logo design, so a video piece was outside my usual lane. But I'm into motion design too, so I went for it, partly to learn After Effects a bit more. That was kind of the point, honestly: step outside what I know and see how far Envato's toolkit could really go.
I built the whole thing around the words "Human by Design," with one goal in mind, to hit emotionally, not just technically. It started with a script and an idea I brainstormed myself. The most crucial step in storytelling is simply having a plan.
From there it was a lot of experimenting, prompting, failing, and refining. That meant working on the actual frames, Photoshopping initial frames for video prompts, and modulating the narrator's voice to match the tone and story of the piece. It also meant assembling and matching all the environmental sounds generated with SoundGen, then giving everything its final touch and render in After Effects. AI can give us endless possibilities, but someone still has to come up with the idea and decide where to take it.
Thank you for watching
Please check the comments for a process breakdown voiceover video.
envatochallengeVideographyaftereffectsAI Video ProductionArt DirectionAdobe PhotoshopBrand DesignAdobe After EffectsEnvato
Here is the process breakdown video. :)