What if sending money felt a little more like giving a gift?
For Nova, I explored a banking app that brings payments, cards, and a bit of personality together. You can check your balance, browse recent transactions, send or request money, top up, and pay bills.
My favorite part is the digital postcard feature. Before sending a transfer, you can add a little illustrated card—a heart, a birthday greeting, or a playful character. A simple way to make birthday money or a thank-you feel more personal.
I carried that same 3D character into onboarding, pairing it with bold red gradients and large, clear payment details. There’s room for play, while the recipient and amount stay easy to check.
Would you add a postcard to a transfer? I’d love to know what occasion you’d use it for.
A 23-second AI-generated lifestyle commercial created for YAMI Fruit Gummies, combining realistic human characters, playful storytelling, and vibrant product-focused visuals.
The video brings the brand to life through dynamic scenes featuring people and the product, blending photorealistic AI-generated footage with energetic editing and a bold, colorful visual direction.
The creative approach focuses on creating an engaging, contemporary advertising experience that captures attention and communicates the playful personality of the brand.
The hand-to-product interactions look surprisingly natural, which is usually where AI commercials fall apart. The bright palette and quick transitions fit a gummy brand perfectly.