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Raw. Loud. Off The Wall.
This project explores how Vans can be communicated through a bold visual system rooted in grunge typography, experimental editorial design, and underground skate culture. Instead of relying on conventional product advertising, each poster combines fragmented typography, distressed textures, torn-paper collage, and raw graphic elements to capture the attitude, movement, and creative freedom that define the Vans brand.
Developed as a conceptual visual campaign, the system is designed to be highly adaptable across multiple touchpoints, from advertising posters and outdoor media to social content, retail displays, editorial graphics, campaign assets, and digital experiences. More than a collection of posters, this exploration proposes a scalable visual language that reinforces Vans' rebellious identity while offering fresh possibilities for future brand communication.
View Full Project : https://www.behance.net/gallery/253932881/Raw-Loud-Off-The-Wall
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Goal:
Our goal for Flaminco was to shape the cosmetic product not only as a functional FMCG category, but as a part of everyday self-expression. The main approach of the brand was based on creating a flexible and emotional visual world that adapts to the dynamic lifestyle of a young audience.
The open “M” shape used in the visual system symbolizes the free, changeable and adaptive character of Flaminco. This approach ensures that the brand is distinguished not only through color and aesthetics, but also through behavior and energy.
Target:
The main target audience of the brand is the young generation aged 16–25, who are sensitive to visual trends, value self-expression and seek aesthetic value in the products they use daily. Flaminco was formed with a more open and contemporary approach, aimed not only at a female audience, but also at everyone who cares about their appearance and style. The goal was to create a premium brand experience that is more interactive, flexible and able to build an emotional connection in the FMCG and retail market.
Result:
The result was a unified and flexible visual identity system for Flaminco that stood out in retail environments and could be easily expanded across digital platforms. The resulting visual language more strongly reflected the brand’s energy, flexibility and emotional connection with a young audience. The system was developed to serve as a sustainable and adaptive foundation not only for the current product line, but also for future campaigns, new product categories and communication directions.
excellent work, this is beautiufl!
A Brand Guideline Template - Free for Designers & Creatives 🎁
I’ve created this brand guideline template to help designers present their brand identity projects in a more structured, professional, and polished way.
It includes sections for:
— Brand identity
— Logo guidelines
— Color palette
— Typography
— Visual direction
— Brand applications
— And more
✨ Want the editable source file?
Just comment “TEMPLATE” below, and I’ll send you the editable source file for free.
Feel free to use it, customize it, and make it your own.
If you find it useful, save this post and share it with another designer who might need it. ❤️
#BrandGuidelines #BrandIdentity #Branding #BrandDesigner #GraphicDesign #FreeTemplate #DesignResources #BrandDesign #VisualIdentity #DesignCommunity
Great template!
30-sec UGC ad for VELORA, a fictional shampoo brand, from concept to visuals, including the model, product design, scenes, dialogue, and final commercial direction.
Prompt in the comments.
What do you think?
