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Title: SEO Build & Content Strategy for a Nigerian Sports Betting Platform
Description: Led SEO from the ground up for NaijaLiveScore, a sportsbook review and betting education site, technical setup (schema, sitemaps, canonical structure), content architecture, and ongoing sportsbook review content for brands like BetKing and Betway. Also handled backlink strategy to push rankings on competitive betting keywords.
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The Head of Marketing at Clerkenwell Health told me their Squarespace site looked like a small clinic. They were doing clinical trials for 50,000+ participants, licensed by the Home Office, but their web presence was costing them credibility before the first call.
Pharma sponsors and CROs Google them before every partnership conversation. The site was creating a bad first impression, making conversations harder than they needed to be.
What they said they needed was a 'website refresh'. What they actually needed was to stop actively losing trust the moment a prospect hit their homepage.
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That’s a wise approach. I’m currently exploring the combination of n8n and Framer as well, especially around AI-powered workflows and web design. It’s interesting to see how these tools are coming together.
