Coffee shop websites all start to look the same: a nice photo of a latte and a menu. For Morrow wanted it to feel like the moment you order. Beans tumble into the cup, melt into coffee, the lid snaps on, and then you type your name and watch it get written on the sleeve in marker, like the barista just called it out. A small thing, but that's the bit that made it feel like a real neighbourhood spot.