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Build-in-public: this week I changed how my SaaS charges. Shakehand used to limit how many email accounts you could connect, now you can connect as many as you want and you pay for the emails you send. The limit was charging people for the wrong thing, they were paying for seats while the value was in the sending. Lesson I keep re-learning: if customers keep hitting a limit that has nothing to do with the outcome they want, the limit is the product problem, not the customer. Remove it and price the thing they actually came for.
The open padlock with paper planes flying out of the envelope says it in one glance. Did people connect more accounts after you removed the cap?
Yeah
I was also shocked from the number of accounts increase. 1 person actually add 8 emails for better warmup and outreach in free plan.
One user adding 8 inboxes for warmup is a strong sign the cap was the problem. Will you show a usage meter so people can see their sends?
Right move: you now charge for the value, not the seats. Watch for surprise bills in busy months, though, since that’s when usage pricing loses people. A usage meter or a cap they set themselves helps.
Attaching an email account cost me few cents but the emails sending cost is high so I capped the monthly emails.
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Well said!