A client from the Middle East reached out with a simple request — "I want people to book a car the way they'd walk into a showroom. Effortless."
That one line set the tone for everything.
The brand was luxury. The market was Dubai. And the expectation was clear — the website had to feel as premium as the cars sitting in the garage.
I started with the experience. Every scroll had to feel intentional, every transition had to feel smooth. I brought in GSAP for animations — not to show off, but because a Lamborghini deserves better than a page that just loads. The result was a frontend that moved the way luxury should: quietly, confidently, without effort.
Then came the booking flow. The client's biggest frustration with their previous setup was drop-offs — people browsing but never booking. So I stripped it down. Browse by category, pick a car, book it. No extra clicks, no confusion. Just a clean path from interest to confirmation.
But the part the client loved most? The backend.
He could now log in, upload a new car under the right category, and see exactly who had booked what — all by himself. No developer calls, no waiting. Full control, zero complexity.
Built on Next.js and React, powered by Cloudflare, tracked with Google Analytics and Facebook Pixel — the platform was built to scale from day one.
What started as "make it simple" turned into something the client proudly calls his best business decision this year.
16:3 Studio is my independent software studio website, designed and developed from the ground up to showcase selected work, services, and my approach to building digital products.
The site combines an editorial-inspired visual system with a clean, structured layout, subtle interactions, and responsive design. I focused on creating a distinct studio identity while keeping the experience fast, accessible, and easy to navigate across devices.
Built with Next.js, TypeScript, Tailwind CSS, and Framer Motion, with an emphasis on reusable components, performance, responsive behavior, and polished frontend details.
My role: Design, Frontend Development & Engineering
The studio site has a clear way to show both the work and how you build it. I like that you kept the motion subtle. Did you have to make any tradeoffs to keep it fast on mobile?
Modern jewelry eCommerce frontend with a WhatsApp-based ordering system. Designed for small brands, it combines a premium UI, responsive layout, and direct customer interaction to simplify the buying process and increase conversions without complex checkout flows.