Brand Launch & Growth System | Live Events Concept (US) Built and managed the full launch and growth system for a new live-events concept, taking it from an idea to profitable, recurring monthly events within the first 45 days.

I developed the brand identity, designed the customer experience, built the Framer website, created the event infrastructure, handled marketing and organic growth, produced the content, built the ticketing experience, and developed the backend systems needed to operate and grow the business.

The website was built around a CMS-driven event structure, allowing each monthly event to launch from the same system with its own landing page, event details, media, and purchase flow.

Instead of relying on a traditional third-party ticketing platform, I built a custom ticketing experience around common issues customers and event operators face with larger platforms. Customers could purchase directly through the brand, receive their digital ticket, and add it to Apple Wallet. Keeping the transaction within the brand also reduced third-party fees and revenue splits while giving the business greater control over the customer experience and first-party purchase data.

Customer acquisition was handled across both paid and organic channels. I managed Meta advertising, organic social growth, content strategy, photography, video production, editing, creative direction, and the ongoing promotion of each event.

Every ticket buyer and inbound lead was captured into an owned customer database. I built automated follow-up around that data for event reminders, early-bird releases, reviews, future promotions, and retargeting so each event contributed to the audience for the next one instead of starting from zero every month.

The operational side was built to be repeatable as well, including venue partnerships, vendor coordination, inventory planning, event logistics, and a documented run-of-show.

Within the first three events, the concept had already generated meaningful net profit and established a repeatable monthly model with positive unit economics. The broader system was also packaged with domains for three additional cities to support future expansion, licensing, or handoff.

What made this project valuable was the full scope of the build. The final system connected branding, web development, custom ticketing, Apple Wallet integration, paid acquisition, organic growth, content production, first-party customer data, automation, recurring marketing, and event operations into one working business system.

I love the premium look! 🔥

The Museum of the Impossible | Surreal Architecture in Motion

This film explores how a change in the rules of space can change the way we feel inside it.

A stone arch becomes weightless. Water hangs overhead. A staircase opens towards the sky. These impossible elements invite the viewer to pause and reconsider familiar materials and forms.

I connected the scenes through warm stone, blue light and slow camera movement. The restrained visual language gives each unusual event room to register and creates a sense of calm curiosity.

My work included concept development, visual direction, AI scene generation and animation through Higgsfield, editing, titles and an original instrumental soundtrack.

For galleries, digital art projects, design studios and architecture brands, films like this can introduce a creative direction, communicate the atmosphere of an imagined space or become part of an exhibition’s visual identity. They make an abstract idea easier to see and experience.

Have a spatial concept or an idea for an art project? Send me a message to discuss how we could develop it into a film.

20 seconds · Full HD · Independent AI portfolio concept featuring imagined architecture.