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A feature launch doesn’t need a 2-minute video. It needs 15 seconds that answer one question: what can I do now that I couldn’t before?
Short, focused feature videos get watched. Long ones get skipped.
How do you currently announce new features to your users?
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Four videos with Vertice so far. This is the odd one out.
The others explain a complex procurement product. This one does not explain anything. It builds momentum for 36 seconds and hands you the logo.
Here’s the piece ↓
The brief was simple. Show a new personalized news feature.
The obvious solution was to show a few clicks in the UI as you choose your topics. Clear, but not very interesting.
So I pulled that moment out of the interface first and turned it into a cloud of topics. You get the idea before you even see the product, then the video drops you back into the real UI and shows where it lives.
I really like these tiny decisions. The feature stays the same, but it feels easier to get and a lot more fun to watch.
Pulling the topic cloud outside the UI makes the feature instantly clearer.
Redesigning Melt, a focus app built to help you stay on track and avoid distractions.
Here's the Onboarding screen flow
Great App design Avesh specially how you show it❤️❤️
Great job Avesh congrats 🎉🎉🎉