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I based the visual direction for MORNI on something slightly unexpected: pajamas.
I wanted the brand to feel like that favourite pair you never wanted to take off.
Breakfasts have a dress code too 😊
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Aryna, that golden symbol pops so nicely against the plum background ✨
A flower that inflates arrives in the mail.
Next month, a phone made of shell.
STILL LIFE SERVICE. Case study dropping soon.
Which object earns your shelf? Reply below.
The inflatable flower. Only houseplant I'm guaranteed not to kill. Also, a new object every month is a sneaky good retention hook, people will stay subscribed just to see what's next.
Not every client comes to me for a brand identity and not all my clients are skincare or cosmetic brands.
That was the case with Hoppr, a protein powder brand made from crickets. 🦗 YES, CRICKETS!
Sometimes the logo, colors, and visual system are already there and my job is to bring them to life on packaging and see how far I can push them.
I love projects like this because I get to play with typography, layout, and materials while working within an existing identity.
How much freedom do you think a designer should have when working with an established brand?
Great packaging work, nice job
