Different design paths. Same destination. 🗺️

My journey into freelancing wasn’t linear - nonprofit work, agency life, then eventually freelance. Each stage shaped how I think about brand strategy today.

This piece is a quick tour of just some of my bottle packaging designs. Different identities, different strategies, but all built with the same objective: standing out on the shelf.

A little visual reminder that there’s rarely just one path in design.

(Audio on 🎧)

⚡️ New Work⚡️How do you build a gallery brand that feels as personal, thoughtful, and refined as the art itself? That was the challenge at the heart of this brand refresh for Goetze Art & Design. I partnered with the experts at Variate to help this Memphis-based gallery and art curation business create an identity that better reflects the warmth, trust, and sophistication they offer every day. See the process and learn how the new brand helped Goetze grow 300% after the launch. View the full case study.

Really clean work Chris, great job!