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Ephraim — new talent, two visual languages.
An athlete announcement built around Lagos, with bold editorial typography, torn-paper textures and yellow accents. A second piece uses a pixel-art treatment for a derby match announcement, adapting the player presentation to a gaming-inspired visual language.
The pair demonstrates how one athlete can have distinctive campaign treatments for different audiences and occasions.
Concept, art direction and AI-assisted sports graphics by XENON.
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