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Most people watching my videos have never heard of the places in them.
Astak, Baghicha, Shengus. Small dots on a mountain road in Gilgit-Baltistan. Before any site footage plays, the viewer needs to know where they are and why this spot matters.
So I open with a map. An animated route, a truck moving along it with a distance counter, then a fly-in to the site. About 20 seconds, and nobody is lost when the drone shots start.
The same idea works for a product demo or a local business ad. Give people their bearings first, then show them the thing.
Full breakdown is in the Astak Bridge case study on my profile.
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The blue box and the white and blue sneaker on that deep blue gradient make a strong colour story for a product promo. Do you build the 3D shoe from scratch or from a client model?
Same 19 seconds, cut two ways. One is driven by the copy, the other by the shape. 1 or 2.
26 voted
58%
19 voted
42%
45 votes
Closed