This account wasn’t just underperforming. It was reporting fake success. I started handling a Google Ads account that had already spent $2,300+ and showed 13 conversions. But here’s the reality: Those weren’t real leads. Every action was being counted as a conversion: 1• Page views 2• Button clicks 3• Form interactions 4• Even basic page activity Everything was marked as a primary conversion. So the account wasn’t just inefficient… It was completely misleading. Here’s what happened after fixing both tracking and performance: Before: 1• Spend: $2,340 2• “Conversions”: 13 (inflated & unreliable) 3• Cost per conversion: meaningless After (last 30 days): 1• Spend: $463 2• Conversions: 19.5 (actual lead actions) 3• Cost per conversion: ~$23 Same account. Same market. No tricks. What changed? 1• Cleaned up conversion tracking (only real lead actions counted) 2• Removed wasteful search terms draining budget 3• Tightened keyword targeting (intent > volume) 4• Restructured campaigns for better control No hacks. Just fixing what should have been done from the start. This was for a fitness-related lead generation campaign, but honestly, this issue is more common than people think. A lot of accounts aren’t failing. They’re just measuring the wrong things.