Helped show parents in need of a sitter that they're more than how their kids see them.

Motherlover is a campaign that celebrates the village of legends around mums and uses the brand's iconic TOV o highlight the ways different people can help out.

Implemented a comprehensive content strategy for Axe, including writing informative articles about haircair and grooming to attract target audience.

Wrote a long form piece of branded content, testing and reviewing the Google Pixel phone camera.