Wrote this copy keeping all the dads in mind. They often end up clicking pictures, only to be subjected to lifelong torment later. How about some change?

I was asked to write an About Us section for a gym, keeping the prospect in mind. I created a persuasive copy so that it appeals to anyone.

This copy was for a newly opened cafe in the neighborhood. It was meant to target coffee enthusiasts, and also to create a long lasting impression.