A wordmark or logotype is a font-based logo that focuses on a business’ name alone. Think Visa and Coca-Cola. Wordmark logos work really well.

A combination mark is simply logotype and logomark combined into one logo. Text and image or icons are combined to enhance the branding message and helps clarif

An abstract mark is a specific type of pictorial logo. Instead of being a recognizable image—like an apple or a bird—it’s an abstract geometric form.