Yash Chauhan
Branding & Motion Designer for modern businesses.
New to Contra
Yash is ready for their next project!
Focused on clean motion, warm branding, and playful visual storytellingtag
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lamp animation in aftereffect
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Project Title:
“Ignite the Flavor – Betty Bee’s Sweet Chilli Sauce”
📌 Objective:
To create a high-impact and visually explosive product manipulation design that emphasizes the bold, spicy, and flavorful essence of Betty Bee’s Sweet Chilli Sauce. The visual should instantly grab attention and communicate heat, taste, and excitement using dynamic lighting, fiery elements, and a clean product focus.
🖌️ Design Concept:
The concept revolves around showcasing the “heat in a bottle” theme. Using high-speed chili peppers, flames, and dynamic sparks, the scene simulates an explosion of flavor. The glowing trails and vibrant color palette (reds, oranges, and yellows) symbolize spice and energy, while the product bottle stands strong at the center, well-lit and commanding attention.
🧠 Creative Elements Used:
Central isolated product with glow aura for spotlight effect
Fiery chili peppers in motion to create movement and drama
Sparks, fire trails, and particle effects to build intensity
Deep red gradient background to maintain heat-centric mood
Clean, readable typography on the bottle, balanced with visual chaos around
🎯 Target Audience:
Spicy food lovers
Sauce enthusiasts
Young urban consumers looking for bold flavors
Grocery and FMCG brand managers
🛠️ Tools Used:
Adobe Photoshop
Pen Tool
Blend Modes (Linear Dodge, Overlay)
Adjustment Layers (Hue/Saturation, Color Balance)
Lighting effects and layer masking
Stock photo integration (for chilies & fire)
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✅ Creative Brief:
"A hyper-realistic visual crafted to capture the raw energy of Mountain Dew. The can stands tall on a rugged peak amidst a violent thunderstorm, symbolizing power, thrill, and dominance. Each element – from lightning to rain – intensifies the brand's bold, adventurous persona."
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MOVIE POSTER BRIEF
1. Background Transformation:
Red-black gradient with texture — builds a dramatic, intense feel.
Sparks & embers give it a “battlefire” or “post-apocalyptic” vibe.
2. Color Grading & Texture:
Desaturated, bluish tone on the skin with ash-like texture = perfect for "Fire and Ash" theme.
Red war paint looks bolder and scarier.
3. Eye Enhancement:
Eye glow enhanced beautifully — gives it soul and intensity.
Looks alive, dangerous, and powerful.
4. Lighting & Glow Effects:
Fire sparks and light flares across the poster = cinematic touch.
Reflections and highlights on the skin feel realistic.
5. Typography:
Title "AVATAR" with flame-style gradient is eye-catching.
Subtitles and date are placed well, clean and professional.
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Bajaj Almond Drops social media post design
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