Boost Your business with targeted email marketing.

OMOTOSHO DEBORAH

(0)

Starting at

/hr

About this service

Summary

I specialize in crafting high-impact email marketing campaigns that drive tangible results for small businesses and entrepreneurs. My focus is on creating personalized email experiences that convert subscribers into loyal customers.

Process

1. Client Consultation and Strategy Development

Initial consultation to understand client's business goals, target audience, and email marketing objectives.

Development of a comprehensive email marketing strategy aligned with client's overall marketing plan.

Creation of buyer personas and customer journey maps.

2. Email List Building and Segmentation

Identification and implementation of lead generation strategies.

List cleaning and segmentation based on demographics, behavior, and preferences.

3. Email Template Design and Creation

Development of visually appealing and responsive email templates aligned with brand identity.

Creation of various email templates for different campaign types (welcome, promotional, transactional, etc.).

4. Email Copywriting and Content Creation

Crafting compelling and persuasive email copy that resonates with the target audience.

Developing engaging content that drives opens, clicks, and conversions.

5. Email Campaign Setup and Automation

Integration of email marketing platform with CRM or other tools.

Setting up email workflows and automation rules (e.g., welcome series, abandoned cart, post-purchase).

Scheduling and sending email campaigns.

6. Performance Tracking and Optimization

Monitoring email campaign performance metrics (open rates, click-through rates, conversion rates).

Analyzing data to identify areas for improvement.

A/B testing different email elements to optimize performance.

Providing regular performance reports to clients.

7. Ongoing Support and Maintenance

Providing ongoing email marketing support and troubleshooting.

Keeping up with email marketing best practices and industry trends.

Offering recommendations for future campaigns and strategies.

What's included

Tangible Deliverables
Email Templates: A collection of professionally designed email templates aligned with the brand identity. Email Copy: Engaging and persuasive copy for various email campaigns (welcome emails, promotional emails, newsletters, etc.). Email Calendar: A scheduled plan for email sends, including frequency and content themes. Performance Reports: Detailed analytics and reports on email campaign performance, including open rates, click-through rates, conversion rates, and ROI. Subscriber Growth Report: Data on the growth of the email subscriber list. Automation Workflows: Set-up and implementation of automated email sequences (e.g., welcome series, abandoned cart, post-purchase).

Skills and tools

Email Marketer