Brand Identity services

Nelliana BEX

(0)

Starting at

$

825

About this service

Summary

Logo Creation
Brainstorm ideas for the logo design.
Sketch initial concepts on paper or using design software.
Refine and iterate on the chosen concept based on feedback and design principles.
Create the final logo design in various file formats (e.g., vector, raster) for different use cases.
Declination of visual identity on various mediums
Adapt the logo to different sizes and formats, such as business cards, letterheads, websites, social media profiles, and advertisements.
Resize and reposition the logo to fit the specific dimensions of each support while maintaining its visual integrity.
Apply consistent colors, typography, and design elements across all materials to reinforce the brand identity.
Adjust the logo placement and surrounding elements to ensure clarity and visibility in each support format.
Maintain a cohesive and recognizable visual identity throughout all materials and platforms.
Graphic Charter
Define guidelines for logo usage, including minimum size, clear space, color variations, and prohibited modifications.
Establish a color palette with specific color codes (RGB, CMYK, hexadecimal) for primary and secondary brand colors.
Specify font families, sizes, and styles to be used consistently in different contexts (headings, body text, etc.).
Provide instructions on the preferred style, subject matter, and composition of images and photographs used in brand materials.
Establish guidelines for iconography and illustrations, including style, proportions, and usage.
Define layout principles and grid systems to ensure consistent alignment and spacing of visual elements.
Optionally, include guidelines on the brand's tone of voice, language style, vocabulary, and writing guidelines.

What's included

  • Logo creation

    I will design a unique and visually appealing logo that represents the identity and values of the brand or business. The logo should be memorable, scalable, and versatile to be used across various platforms and applications.

  • Graphic Charter

    I will develop a comprehensive graphic charter or style guide. This document serves as a reference for maintaining consistency in the brand's visual communication. It includes guidelines for typography, color palette, logo usage, spacing and proportions, imagery style, and any specific rules or recommendations for implementing the brand's visual elements.

  • Declination of the visual identity on various mediums

    Once the logo is finalized, I will apply the visual identity across different supports. This involves adapting the logo and other brand elements to various mediums such as business cards, letterheads, websites, social media profiles, promotional materials, merchandise, and any other relevant platforms.

Skills and tools

Brand Designer
Adobe Illustrator
Adobe InDesign
Procreate

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