What's included

• Social Media Strategy

  Objective: Develop a comprehensive social media strategy outlining clear goals, target audience personas, content themes, and posting schedules for both Instagram and Facebook. This document serves as the roadmap to guide all social media activities. Components: Brand positioning and voice guidelines. Goal setting (e.g., brand awareness, lead generation). Target audience personas. Content themes and categories. Posting schedule and frequency.

• Content Calendar

  Objective: Create a detailed content calendar specifying the dates, times, and types of content to be posted on Instagram and Facebook. This organized schedule ensures a consistent and well-planned approach to content distribution. Components: Posting schedule with dates and times. Content types (images, videos, stories). Captions for each post. Special events or campaigns.

• Instagram Profile Optimization

  Objective: Enhance and optimize the brand's Instagram profile to make a strong and positive first impression on visitors. This includes updating profile pictures, name, bios, contact information, and relevant links. Components: Updated profile pictures and cover photos. Engaging and informative bios. Pinned posts and reels IG Highlights Website links and other relevant links (e.g., website pages, Call To Action).

• Content Creation

  Objective: Produce original and visually appealing content tailored for both Instagram and Facebook. This involves creating a mix of images, graphics, videos, and compelling captions that align with the brand's messaging and aesthetics. Components: High-quality images and graphics. Engaging video content. Captivating captions and storytelling. Consistent brand visual elements.

• Advertising Campaigns

  Objective: Create visually compelling ad creatives and copies for both Instagram and Facebook. This involves planning and executing targeted advertising campaigns to reach specific audiences and achieve campaign objectives. Components: Ad creatives (images, videos, carousels). Ad copy and messaging. Target audience segmentation. Budget allocation and scheduling.

• Analytics and Reporting

  Objective: Provide regular and detailed reports on the performance of Instagram and Facebook accounts. This involves analyzing key metrics, audience demographics, and providing actionable insights for strategy refinement. Components: Performance metrics (reach, engagement, follower growth). Audience demographics analysis. Content performance assessment. Recommendations for strategy refinement.

• Photography/Videography

  Objective: Produce visually stunning and compelling visual content through photography and videography, ensuring that the brand's image is presented in a professional and engaging manner on both Instagram and Facebook. Components: High-quality and visually appealing photographs. Professionally produced and edited videos. Consistent visual branding across all media. Behind-the-scenes content to showcase brand authenticity.