Amazon PPC & Growth Optimization for FBA Brands by Arun PandaAmazon PPC & Growth Optimization for FBA Brands by Arun Panda
Amazon PPC & Growth Optimization for FBA BrandsArun Panda
Cover image for Amazon PPC & Growth Optimization for FBA Brands

Amazon PPC & Growth Optimization for FBA Brands

Overview

Pacepivot helps Amazon brands improve profitability, scale visibility, and build sustainable growth systems through advanced PPC management, keyword strategy, listing optimization, and performance analytics.
We work with brands that are already selling on Amazon but are struggling with: • Rising ACoS/TACoS • Stagnant sales growth • Poor campaign structure • Wasted ad spend • Ranking instability • Weak keyword visibility • Low conversion efficiency
Our approach combines hands-on Amazon operational expertise with deep analytical and technical capabilities to identify growth bottlenecks and unlock scalable performance improvements.

What’s Included

Amazon PPC Audit & Optimization

• Sponsored Products, Sponsored Brands, Sponsored Display review • Campaign restructuring and optimization • Match-type segmentation (Exact / Phrase / Broad) • Search term harvesting and negative keyword cleanup • Placement optimization and bid strategy refinement • Budget allocation analysis and spend efficiency improvements • TACoS and profitability-focused scaling strategy

Keyword & Ranking Strategy

• High-intent keyword research • Keyword indexing and discoverability analysis • Organic ranking stabilization strategy • Competitor keyword gap analysis • Launch and ranking frameworks for new ASINs

Listing & Conversion Optimization

• Product title optimization • Backend keyword optimization • Conversion-focused listing recommendations • Retail readiness analysis impacting ad efficiency

Reporting & Insights

• Weekly performance reporting • ACOS / TACOS / Spend / Revenue analysis • Search term performance insights • Scaling recommendations and growth roadmap

Why Pacepivot

Most Amazon agencies optimize campaigns only at the dashboard level.
At Pacepivot, we go deeper.
Alongside campaign management, we use custom analytics and automation systems built using Amazon Ads API, Python, and advanced reporting workflows to identify inefficiencies that standard PPC management often misses.
This allows us to: • Detect wasted spend faster • Analyze keyword-level profitability deeply • Improve scaling efficiency • Build cleaner campaign structures • Identify hidden ranking and visibility issues

Recent Results

• Reduced TACoS from 18% → 11% while increasing total sales ~42% for a supplement brand • Scaled high-ASP grocery category campaigns from ~₹1.5L/month to ~₹4L/month through keyword expansion and campaign restructuring • Improved campaign profitability through search term isolation and negative keyword optimization

Best Fit For

• Amazon FBA Private Label Brands • Growing brands struggling with PPC profitability • Sellers launching new ASINs • Accounts with rising ad costs and slowing growth • Brands looking for structured long-term scaling systems

Tools & Platforms

• Amazon Seller Central • Amazon Ads Console • Helium 10 • Brand Analytics • Bulk File Operations • Amazon Ads API Workflows • Custom Reporting Infrastructure

Engagement

Flexible ongoing management or focused audit/optimization projects available depending on account size and growth stage.
FAQs

Contact for pricing
Duration1 week
Tags
Amazon Ads
Amazon FBA
Amazon Analytics
Service provided by
Arun Panda Bengaluru, India
Amazon PPC & Growth Optimization for FBA BrandsArun Panda
Contact for pricing
Duration1 week
Tags
Amazon Ads
Amazon FBA
Amazon Analytics
Cover image for Amazon PPC & Growth Optimization for FBA Brands

Amazon PPC & Growth Optimization for FBA Brands

Overview

Pacepivot helps Amazon brands improve profitability, scale visibility, and build sustainable growth systems through advanced PPC management, keyword strategy, listing optimization, and performance analytics.
We work with brands that are already selling on Amazon but are struggling with: • Rising ACoS/TACoS • Stagnant sales growth • Poor campaign structure • Wasted ad spend • Ranking instability • Weak keyword visibility • Low conversion efficiency
Our approach combines hands-on Amazon operational expertise with deep analytical and technical capabilities to identify growth bottlenecks and unlock scalable performance improvements.

What’s Included

Amazon PPC Audit & Optimization

• Sponsored Products, Sponsored Brands, Sponsored Display review • Campaign restructuring and optimization • Match-type segmentation (Exact / Phrase / Broad) • Search term harvesting and negative keyword cleanup • Placement optimization and bid strategy refinement • Budget allocation analysis and spend efficiency improvements • TACoS and profitability-focused scaling strategy

Keyword & Ranking Strategy

• High-intent keyword research • Keyword indexing and discoverability analysis • Organic ranking stabilization strategy • Competitor keyword gap analysis • Launch and ranking frameworks for new ASINs

Listing & Conversion Optimization

• Product title optimization • Backend keyword optimization • Conversion-focused listing recommendations • Retail readiness analysis impacting ad efficiency

Reporting & Insights

• Weekly performance reporting • ACOS / TACOS / Spend / Revenue analysis • Search term performance insights • Scaling recommendations and growth roadmap

Why Pacepivot

Most Amazon agencies optimize campaigns only at the dashboard level.
At Pacepivot, we go deeper.
Alongside campaign management, we use custom analytics and automation systems built using Amazon Ads API, Python, and advanced reporting workflows to identify inefficiencies that standard PPC management often misses.
This allows us to: • Detect wasted spend faster • Analyze keyword-level profitability deeply • Improve scaling efficiency • Build cleaner campaign structures • Identify hidden ranking and visibility issues

Recent Results

• Reduced TACoS from 18% → 11% while increasing total sales ~42% for a supplement brand • Scaled high-ASP grocery category campaigns from ~₹1.5L/month to ~₹4L/month through keyword expansion and campaign restructuring • Improved campaign profitability through search term isolation and negative keyword optimization

Best Fit For

• Amazon FBA Private Label Brands • Growing brands struggling with PPC profitability • Sellers launching new ASINs • Accounts with rising ad costs and slowing growth • Brands looking for structured long-term scaling systems

Tools & Platforms

• Amazon Seller Central • Amazon Ads Console • Helium 10 • Brand Analytics • Bulk File Operations • Amazon Ads API Workflows • Custom Reporting Infrastructure

Engagement

Flexible ongoing management or focused audit/optimization projects available depending on account size and growth stage.
FAQs

Contact for pricing