Amazon PPC & Growth Optimization for FBA Brands by Arun PandaAmazon PPC & Growth Optimization for FBA Brands by Arun Panda
Amazon PPC & Growth Optimization for FBA BrandsArun Panda
Amazon PPC & Growth Optimization for FBA Brands
Overview
Pacepivot helps Amazon brands improve profitability, scale visibility, and build sustainable growth systems through advanced PPC management, keyword strategy, listing optimization, and performance analytics.
We work with brands that are already selling on Amazon but are struggling with:
• Rising ACoS/TACoS
• Stagnant sales growth
• Poor campaign structure
• Wasted ad spend
• Ranking instability
• Weak keyword visibility
• Low conversion efficiency
Our approach combines hands-on Amazon operational expertise with deep analytical and technical capabilities to identify growth bottlenecks and unlock scalable performance improvements.
What’s Included
Amazon PPC Audit & Optimization
• Sponsored Products, Sponsored Brands, Sponsored Display review
• Campaign restructuring and optimization
• Match-type segmentation (Exact / Phrase / Broad)
• Search term harvesting and negative keyword cleanup
• Placement optimization and bid strategy refinement
• Budget allocation analysis and spend efficiency improvements
• TACoS and profitability-focused scaling strategy
Keyword & Ranking Strategy
• High-intent keyword research
• Keyword indexing and discoverability analysis
• Organic ranking stabilization strategy
• Competitor keyword gap analysis
• Launch and ranking frameworks for new ASINs
Listing & Conversion Optimization
• Product title optimization
• Backend keyword optimization
• Conversion-focused listing recommendations
• Retail readiness analysis impacting ad efficiency
Most Amazon agencies optimize campaigns only at the dashboard level.
At Pacepivot, we go deeper.
Alongside campaign management, we use custom analytics and automation systems built using Amazon Ads API, Python, and advanced reporting workflows to identify inefficiencies that standard PPC management often misses.
This allows us to:
• Detect wasted spend faster
• Analyze keyword-level profitability deeply
• Improve scaling efficiency
• Build cleaner campaign structures
• Identify hidden ranking and visibility issues
Recent Results
• Reduced TACoS from 18% → 11% while increasing total sales ~42% for a supplement brand
• Scaled high-ASP grocery category campaigns from ~₹1.5L/month to ~₹4L/month through keyword expansion and campaign restructuring
• Improved campaign profitability through search term isolation and negative keyword optimization
Best Fit For
• Amazon FBA Private Label Brands
• Growing brands struggling with PPC profitability
• Sellers launching new ASINs
• Accounts with rising ad costs and slowing growth
• Brands looking for structured long-term scaling systems
Pacepivot helps Amazon brands improve profitability, scale visibility, and build sustainable growth systems through advanced PPC management, keyword strategy, listing optimization, and performance analytics.
We work with brands that are already selling on Amazon but are struggling with:
• Rising ACoS/TACoS
• Stagnant sales growth
• Poor campaign structure
• Wasted ad spend
• Ranking instability
• Weak keyword visibility
• Low conversion efficiency
Our approach combines hands-on Amazon operational expertise with deep analytical and technical capabilities to identify growth bottlenecks and unlock scalable performance improvements.
What’s Included
Amazon PPC Audit & Optimization
• Sponsored Products, Sponsored Brands, Sponsored Display review
• Campaign restructuring and optimization
• Match-type segmentation (Exact / Phrase / Broad)
• Search term harvesting and negative keyword cleanup
• Placement optimization and bid strategy refinement
• Budget allocation analysis and spend efficiency improvements
• TACoS and profitability-focused scaling strategy
Keyword & Ranking Strategy
• High-intent keyword research
• Keyword indexing and discoverability analysis
• Organic ranking stabilization strategy
• Competitor keyword gap analysis
• Launch and ranking frameworks for new ASINs
Listing & Conversion Optimization
• Product title optimization
• Backend keyword optimization
• Conversion-focused listing recommendations
• Retail readiness analysis impacting ad efficiency
Most Amazon agencies optimize campaigns only at the dashboard level.
At Pacepivot, we go deeper.
Alongside campaign management, we use custom analytics and automation systems built using Amazon Ads API, Python, and advanced reporting workflows to identify inefficiencies that standard PPC management often misses.
This allows us to:
• Detect wasted spend faster
• Analyze keyword-level profitability deeply
• Improve scaling efficiency
• Build cleaner campaign structures
• Identify hidden ranking and visibility issues
Recent Results
• Reduced TACoS from 18% → 11% while increasing total sales ~42% for a supplement brand
• Scaled high-ASP grocery category campaigns from ~₹1.5L/month to ~₹4L/month through keyword expansion and campaign restructuring
• Improved campaign profitability through search term isolation and negative keyword optimization
Best Fit For
• Amazon FBA Private Label Brands
• Growing brands struggling with PPC profitability
• Sellers launching new ASINs
• Accounts with rising ad costs and slowing growth
• Brands looking for structured long-term scaling systems