What's included

• Competative analysis

  I'll map out your industry and what white spaces you could own to stand out as a unique player without competition.

• Share of voice analysis

  Knowing who you are is one thing – knowing where to take space is another. I consider all media voices out there as competition for your audience's attention and will find you an area, channel and position to own.

• Brand platform

  Tagline, sign off or call it what you want. A strategic articulation of how your brand can give the world something valuable, no one else can. As a team we definitely need it. And sometimes the customer needs to hear it too.

• Branding

  Sometimes a refresh is necessary from look & feel to personality and other types of expression. If you've out grown your old brand, your target group has changed too much, or you're moving into a new market. We'll keep this to a minimum to allow for constant development along the way.

• Communication platform

  This is where we nail a creative way of talking to our target audience in a way that is aligned with the defined brand. Your unique concept should be able to live for years and establish your business & brand where you want it. Or sell the products you need to the right people.

• Content platform

  Most brands miss out on this and try to use their communication concept in too many channels. We'll make a social review and use the share of voice exercise to make the best channel strategy and creative communication concepts for always on.