Logotype Creation

Starting at

$

250

About this service

Summary

A great logo embodies Readability, Applicability, and Distinctiveness:
Readability: A logo must be clear and easy to understand, ensuring the message is instantly recognizable in a cluttered world.
Applicability: It should work seamlessly across surfaces and platforms—wood, paper, fabric, ceramics, or digital media—with consistent impact.
Distinctiveness: A logo should be memorable and unique, standing out so users recall it effortlessly, even after years.

Process

Step 1: Mood Boards
I will create 2–3 mood boards to establish the visual direction for the project. These mood boards act as a guiding framework for the logo’s overall look and feel. You’ll review and select your preferred direction, sharing any additional thoughts or adjustments you’d like me to consider.
Step 2: Initial Logo Draft
Using the insights from the mood boards, I’ll begin designing the first draft of your logo. This is the most time-intensive stage, typically taking 2–4 days, though timing may vary based on the project’s scope.
Step 3: First Round of Revisions
After reviewing the initial designs, you’ll provide detailed feedback, highlighting elements you like or want adjusted. I’ll then refine the designs based on your input, ensuring they align more closely with your vision.
Step 4: Second Round of Revisions
You’ll review the revised designs and share any final thoughts or tweaks. At this stage, the logo should be near completion, with any final adjustments implemented for perfection.
Step 5: Approval
Once you’re satisfied with the final logo design, you’ll approve it, signaling the green light to move forward. I’ll then prepare the final logo package for delivery.
Step 6: Final Delivery
You’ll receive a shared Dropbox link containing all your logo assets. These will be exported, properly organized, and ready for immediate use, setting the stage for your brand’s successful launch.

FAQs

  • Do you create logotypes from scratch?

    Yes, I design logotypes entirely from scratch. With over 10 years of experience, I specialize in crafting unique lettering, avoiding font modifications, which are often prohibited by licenses.

  • Why does it take two weeks for you to create a logo when some designers can do it in a day?

    Custom design takes time. Unlike quick logos built from common fonts, I craft bespoke designs tailored to your brand—like a custom suit versus off-the-rack clothing.

  • Why does your logo cost more than $50?

    My pricing reflects years of expertise and the care I put into creating a logotype that uniquely represents your business for years to come.

  • What if I need more than a logo?

    I’m happy to help! Check out my other services or reach out with your needs to explore options.

What's included

  • Creative Concepts

    Receive three unique logo design concepts crafted to represent your brand’s essence and vision.

  • Revisions

    Refine your selected logo with three rounds of revisions, ensuring the design aligns perfectly with your expectations.

  • Realistic Mockups

    Preview your logo in real-world applications with three professional mock up images, giving you a clear vision of its potential impact.

  • Approval & Final Delivery

    Once revisions are finalized and approved, I’ll prepare a comprehensive delivery package. This includes: A variety of logo file formats: AI, EPS, JPG, PDF, PNG, SVG, etc. A professionally designed brand guidelines document that ensures consistency in how your brand is presented across all platforms and mediums

  • Brand Guidelines Document

    This detailed document provides clear instructions for the proper use of your brand assets, covering: - Logo usage (primary, horizontal, vertical, and thumbnail versions) - Typography - Colour palette - Imagery style - Patterns - Brand voice

  • Contents of the Brand Guidelines

    1. Introduction 2. Logo Mark Construction 3. Logo Mark Origins 4. Logo Variations (Mark, Horizontal, Vertical) 5. Background Usage 6. Minimum Size Requirements 7. Safe Zones 8. Thumbnail Mark Guidelines 9. Color Palette 10. Typography Selection and Use 11. Pattern Integration


Duration

1 week

Skills and tools

Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Adobe Photoshop

Industries

Graphic Design
Web Design
Brand Marketing

Work with me


More services

STARTING AT

$1,000

fixed rate