Content Creation | Ideal for those wanting fresh, new content. ✨

Starting at

$

1,500

About this service

Summary

Does this sound familiar? 🤔
"I struggle to keep up with content creation and know it’s crucial for growing my business. With the focus shifting to video, it’s taking forever to create even one reel. I need a content partner to help manage this."
I get it. We've all been there.
Let me help you! 🤝
When working with clients, I focus on three 'S's:
Structure – Keeping everything organized and streamlined.
2. Strategy – Making sure we have a solid plan that resonates with you and your audience.
3. Simplicity – Eliminating the struggle of following pointless trends and instead creating content that truly represents you and your business.
How? By focusing on:
✨ Quality > Quantity (Always)
✨ Consistency
✨ Authenticity
If this resonates with you and think I can help you with your content needs, let's chat!

Process

Kickoff Meeting: Adriana and the client meet to get to know each other, discuss business goals, and for Adriana to understand how the client wants to connect with his/her audience.
Brand and Audience Audit: Adriana conducts a thorough audit to develop a content strategy that aligns with the business and resonates with the target audience.
Monthly Content Meeting: Adriana and the client define the monthly topic. This helps streamline content creation, ensures alignment with business goals, enhances audience engagement, and maintains brand consistency.
Expert Knowledge: The client shares their insights on the topic with Adriana via voice notes, Notion, or Asana.
Script Creation: Adriana transforms that knowledge into engaging, straightforward video scripts.
Review and Recording: The client reviews the scripts and collaborates with Adriana to batch record in one day. Adriana provides support throughout this whole process via Zoom or in person.
Video Editing: Adriana edits the videos, adding captions, visual elements, hooks, music, and calls to action.
Content Repurposing: Adriana repurposes videos into additional content pieces like static quote posts.
Content Calendar: Adriana uploads all content to a Content Calendar in Notion.
Review and Posting: The client reviews, approves, and posts the content on Instagram, LinkedIn, and Facebook.
Performance Tracking: Adriana monitors weekly performance, adjusts the strategy based on insights.
Monthly Repeat: Adriana and the client repeat this process each month.

What's included

  • Brand & Audience Audit (PDF)

    A thorough review of your brand's current positioning and audience engagement, identifying strengths, gaps, and opportunities to better align your messaging and strategy with your target audience.

  • Content Management System (Notion, Trello or Asana)

    A centralized hub where you can access and manage your content calendar, review and approve individual content pieces, and track all completed and upcoming content, ensuring seamless organization and communication.

  • Content Strategy (PDF)

    A tailored strategy where clients receive a clear plan outlining their content pillars, which are core themes guiding their messaging and content creation. This ensures all content aligns with the brand’s objectives and resonates with the audience, promoting consistent and impactful communication.

  • Video Coaching & Production Support | As Needed

    I guide you through the entire video creation process, from scripting to final touches. I'll coach you on the best practices for lighting, audio, and delivery, ensuring that your videos are high-quality and engaging. We do this via zoom or in person (if you are in Puerto Rico).

  • Ready to Post Content Pieces | 6 Short-Form Videos & 6 Static Posts

    Depending on the agreement and scope of work, clients can expect ready-to-post content pieces, including both video (reels) and static posts, complete with captions. These pieces are crafted to align with the overall content strategy and brand voice, ready for immediate use and engagement.

  • Performance Analytics and Reporting: 1 Monthly Report

    Reports on content performance, including key metrics and insights to evaluate effectiveness, track progress toward goals, and inform future content strategy adjustments. *Note that frequency depends on agreement and scope of work.

Example projects

Recommendations

(5.0)

Bobby Green • Passage

Client • Mar 31, 2025

Adriana was amazing. We'd work with her again in a second! Her level of curiosity and thoughtfulness made getting her onboarded and productive very easy. She was very organized and proactive, this made our lives so much easier.

Racheal James

Client • Mar 25, 2025

Working with Adriana is one of the best experiences I've ever had! She's so creative and detailed, she makes work easy. I love how she always brings suggestions and ideas when we work together. She's of big value to me and the team. I highly recommend her to anyone needing a social media marketing strategist.

Angela Marrero

Client • Mar 24, 2025

I had the pleasure of working with Adriana and can confidently say she’s one of the most exceptional professionals I’ve met. We recently collaborated as co-freelancers on a client project focused on social media optimization and content strategy. Adriana's an organized strategist, highly communicative, and fully committed to delivering high-quality, timely work. I wholeheartedly recommend her to anyone lucky enough to work with her. If you get the chance, don’t think twice - she's amazing!

Reza Saeedi • Passage

Client • Feb 27, 2025

Adriana has been an incredible addition to the team. Beyond her creative talent, she’s highly organized, communicates proactively, and follows through on every commitment—qualities that make all the difference in a fast-moving startup. From day one, she operated with ownership and reliability, making it feel like she’d always been part of the team. If you need a social media manager who blends creativity with execution, Adriana is the one.

David Acosta • Verte Healthcare

Client • Feb 25, 2025

Very organized, attention to detail, professional, work fast and deliver on time. The most important skill she have is kindness and compassion personality, always looking to help her colleagues succeed.

I highly recommend Adriana, an exceptional digital marketing consultant. Having worked alongside her in a previous role, I was consistently impressed by her responsibility, attention to detail, and passion. Adriana's creativity, dedication, and ability to collaborate effectively made her an invaluable asset to our team. She consistently delivered outstanding results, turning ideas into reality. Adriana is a true doer, and her contributions were vital to our collective success.

Miguel Aviles • MJA & CO, LLC

Client • Aug 14, 2024

Adriana Serrano is a world-class content development maven who has transformed my social media presence. As a thought leader in DEIB, it's crucial that my voice resonates authentically. Adriana’s brilliance in content calendar development, video creation, and navigating nuanced topics has elevated my message. She’s organized my ideas into impactful content, making her an indispensable partner for anyone looking to amplify their voice and impact.

Oscar Cullen

Client • Aug 14, 2024

Adriana has done an incredible job in revamping and growing VotaFácil’s social media presence. Our account’s following has grown 15x and our reach has improved 100-fold (yes, one hundred) since we started working with her. She took the time to clearly understand our goals, the social media landscape for our particular topic, and coached me through the best way to present myself to our audience. The results speak for themselves.


Duration

4 weeks

Skills and tools

Content Creator

Digital Marketer

Social Media Manager

Canva

Canva

CapCut

CapCut

Google Analytics

Google Analytics

SEMrush

SEMrush