Content Creation | Ideal for those wanting fresh, new content. ✨
Starting at
$
1,500
About this service
Summary
Does this sound familiar? 🤔
"I struggle to keep up with content creation and know it’s crucial for growing my business. With the focus shifting to video, it’s taking forever to create even one reel. I need a content partner to help manage this."
I get it. We've all been there.
Let me help you! 🤝
When working with clients, I focus on three 'S's:
Structure – Keeping everything organized and streamlined.
2. Strategy – Making sure we have a solid plan that resonates with you and your audience.
3. Simplicity – Eliminating the struggle of following pointless trends and instead creating content that truly represents you and your business.
How? By focusing on:
✨ Quality > Quantity (Always)
✨ Consistency
✨ Authenticity
If this resonates with you and think I can help you with your content needs, let's chat!
Process
Kickoff Meeting: Adriana and the client meet to get to know each other, discuss business goals, and for Adriana to understand how the client wants to connect with his/her audience.
Brand and Audience Audit: Adriana conducts a thorough audit to develop a content strategy that aligns with the business and resonates with the target audience.
Monthly Content Meeting: Adriana and the client define the monthly topic. This helps streamline content creation, ensures alignment with business goals, enhances audience engagement, and maintains brand consistency.
Expert Knowledge: The client shares their insights on the topic with Adriana via voice notes, Notion, or Asana.
Script Creation: Adriana transforms that knowledge into engaging, straightforward video scripts.
Review and Recording: The client reviews the scripts and collaborates with Adriana to batch record in one day. Adriana provides support throughout this whole process via Zoom or in person.
Video Editing: Adriana edits the videos, adding captions, visual elements, hooks, music, and calls to action.
Content Repurposing: Adriana repurposes videos into additional content pieces like static quote posts.
Content Calendar: Adriana uploads all content to a Content Calendar in Notion.
Review and Posting: The client reviews, approves, and posts the content on Instagram, LinkedIn, and Facebook.
Performance Tracking: Adriana monitors weekly performance, adjusts the strategy based on insights.
Monthly Repeat: Adriana and the client repeat this process each month.
What's included
Brand & Audience Audit (PDF)
A thorough review of your brand's current positioning and audience engagement, identifying strengths, gaps, and opportunities to better align your messaging and strategy with your target audience.
Content Management System (Notion, Trello or Asana)
A centralized hub where you can access and manage your content calendar, review and approve individual content pieces, and track all completed and upcoming content, ensuring seamless organization and communication.
Content Strategy (PDF)
A tailored strategy where clients receive a clear plan outlining their content pillars, which are core themes guiding their messaging and content creation. This ensures all content aligns with the brand’s objectives and resonates with the audience, promoting consistent and impactful communication.
Video Coaching & Production Support | As Needed
I guide you through the entire video creation process, from scripting to final touches. I'll coach you on the best practices for lighting, audio, and delivery, ensuring that your videos are high-quality and engaging. We do this via zoom or in person (if you are in Puerto Rico).
Ready to Post Content Pieces | 6 Short-Form Videos & 6 Static Posts
Depending on the agreement and scope of work, clients can expect ready-to-post content pieces, including both video (reels) and static posts, complete with captions. These pieces are crafted to align with the overall content strategy and brand voice, ready for immediate use and engagement.
Performance Analytics and Reporting: 1 Monthly Report
Reports on content performance, including key metrics and insights to evaluate effectiveness, track progress toward goals, and inform future content strategy adjustments. *Note that frequency depends on agreement and scope of work.
Example projects
Recommendations
(5.0)
Client • Aug 14, 2024
Recommended
I highly recommend Adriana, an exceptional digital marketing consultant. Having worked alongside her in a previous role, I was consistently impressed by her responsibility, attention to detail, and passion. Adriana's creativity, dedication, and ability to collaborate effectively made her an invaluable asset to our team. She consistently delivered outstanding results, turning ideas into reality. Adriana is a true doer, and her contributions were vital to our collective success.
Client • Aug 14, 2024
Recommended
Adriana Serrano is a world-class content development maven who has transformed my social media presence. As a thought leader in DEIB, it's crucial that my voice resonates authentically. Adriana’s brilliance in content calendar development, video creation, and navigating nuanced topics has elevated my message. She’s organized my ideas into impactful content, making her an indispensable partner for anyone looking to amplify their voice and impact.
Client • Aug 14, 2024
Recommended
Adriana has done an incredible job in revamping and growing VotaFácil’s social media presence. Our account’s following has grown 15x and our reach has improved 100-fold (yes, one hundred) since we started working with her. She took the time to clearly understand our goals, the social media landscape for our particular topic, and coached me through the best way to present myself to our audience. The results speak for themselves.
Duration
4 weeks
Skills and tools
Industries
Work with me