What's included

• 🗡️ Creative Direction & Discovery

  In order to fit with your brand's mission, audience, and competitive landscape, we start with a focused consultation. We will develop a clear positioning statement, identify your ideal audience, and highlight strategic design pillars through a strategic questionnaire and guided exploration. All of this will be combined into a targeted strategy guide that guides all subsequent creative decisions.

• 🗡️ Visual Direction & Moodboard

  Two or three different moodboard possibilities are created, each offering a different creative path. You'll choose one to provide the groundwork for the appearance and feel of your brand.

• 🗡️ Logo Suite Design*

  Up to three initial concepts are created, leading to a refined final logo suite that includes:
a Primary Logo as the core of your brand identity, a Secondary Logo for flexible applications, a Submark for compact spaces, and

• 🗡️ Colour Scheme

  Your brand's primary and secondary colours, together with matching digital and print values and recommended pairings to preserve visual harmony, will be combined to create a unified colour scheme.

• 🗡️ Typogaphy

  A curated font system, including selections for headings, subheadings, and body text will be proposed, accompanied by usage examples. Recommendations may feature both free and premium fonts; procurement of paid fonts is the client's responsibility. A comparable free alternative will be provided if a premium font is suggested.

• 🗡️ Brand Elements

  Custom-designed assets such as patterns, icons, or curated branded imagery that enhance and complement your brand's visual identity

• 🗡️ Brand assets Handover

  Delivery of finalized assets in multiple formats (e.g., PNG, SVG, PDF) suitable for immediate use in both print and digital mediums.

• 🔥 Brand-in-Use + Brand Manual

  To guarantee that your new brand identity is applied consistently across all platforms, a thorough brand manual will be sent, outlining the proper usage of the logo suite, font, colours, and brand features. A meticulously created collection of Brand-In-Use mockups that demonstrate the branding's use in actual situations, both digitally and in print