Strategic Brand Identity Design by Shahid SheikhStrategic Brand Identity Design by Shahid Sheikh

Strategic Brand Identity Design

Shahid Sheikh

Starting at

2,000

About this service

Summary

Identity with backbone: sharp, strategic, scalable ⚔️

I don’t just make brands look bold; I make them feel aligned, meaningful, and Real built for the people they’re meant for. My process is simple: understand the problem deeply, get clear on the audience, and create an identity that actually guides your brand long-term.

Every choice is intentional, so your brand doesn’t just look good on day one. It stays consistent, connected, and future-ready across every touchpoint.

Deliverables

🗡️ Creative Direction & Discovery

In order to fit with your brand's mission, audience, and competitive landscape, we start with a focused consultation. We will develop a clear positioning statement, identify your ideal audience, and highlight strategic design pillars through a strategic questionnaire and guided exploration. All of this will be combined into a targeted strategy guide that guides all subsequent creative decisions.

🗡️ Visual Direction & Moodboard

Two or three different moodboard possibilities are created, each offering a different creative path. You'll choose one to provide the groundwork for the appearance and feel of your brand.

🗡️ Logo Suite Design*

Up to three initial concepts are created, leading to a refined final logo suite that includes: a Primary Logo as the core of your brand identity, a Secondary Logo for flexible applications, a Submark for compact spaces, and

🗡️ Colour Scheme

Your brand's primary and secondary colours, together with matching digital and print values and recommended pairings to preserve visual harmony, will be combined to create a unified colour scheme.

🗡️ Typogaphy

A curated font system, including selections for headings, subheadings, and body text will be proposed, accompanied by usage examples. Recommendations may feature both free and premium fonts; procurement of paid fonts is the client's responsibility. A comparable free alternative will be provided if a premium font is suggested.

🗡️ Brand Elements

Custom-designed assets such as patterns, icons, or curated branded imagery that enhance and complement your brand's visual identity

🗡️ Brand assets Handover

Delivery of finalized assets in multiple formats (e.g., PNG, SVG, PDF) suitable for immediate use in both print and digital mediums.

🔥 Brand-in-Use + Brand Manual

To guarantee that your new brand identity is applied consistently across all platforms, a thorough brand manual will be sent, outlining the proper usage of the logo suite, font, colours, and brand features. A meticulously created collection of Brand-In-Use mockups that demonstrate the branding's use in actual situations, both digitally and in print

What's included

🗡️ Creative Direction & Discovery
In order to fit with your brand's mission, audience, and competitive landscape, we start with a focused consultation. We will develop a clear positioning statement, identify your ideal audience, and highlight strategic design pillars through a strategic questionnaire and guided exploration. All of this will be combined into a targeted strategy guide that guides all subsequent creative decisions.
🗡️ Visual Direction & Moodboard
Two or three different moodboard possibilities are created, each offering a different creative path. You'll choose one to provide the groundwork for the appearance and feel of your brand.
🗡️ Logo Suite Design*
Up to three initial concepts are created, leading to a refined final logo suite that includes: a Primary Logo as the core of your brand identity, a Secondary Logo for flexible applications, a Submark for compact spaces, and
🗡️ Colour Scheme
Your brand's primary and secondary colours, together with matching digital and print values and recommended pairings to preserve visual harmony, will be combined to create a unified colour scheme.
🗡️ Typogaphy
A curated font system, including selections for headings, subheadings, and body text will be proposed, accompanied by usage examples. Recommendations may feature both free and premium fonts; procurement of paid fonts is the client's responsibility. A comparable free alternative will be provided if a premium font is suggested.
🗡️ Brand Elements
Custom-designed assets such as patterns, icons, or curated branded imagery that enhance and complement your brand's visual identity
🗡️ Brand assets Handover
Delivery of finalized assets in multiple formats (e.g., PNG, SVG, PDF) suitable for immediate use in both print and digital mediums.
🔥 Brand-in-Use + Brand Manual
To guarantee that your new brand identity is applied consistently across all platforms, a thorough brand manual will be sent, outlining the proper usage of the logo suite, font, colours, and brand features. A meticulously created collection of Brand-In-Use mockups that demonstrate the branding's use in actual situations, both digitally and in print

Duration

4 weeks

Skills and tools

Brand Design

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Adobe XD

Figma

Industries

Food & Beverage

Energy