Strategic Brand Identity DesignShahid Sheikh
Identity with backbone: sharp, strategic, scalable ⚔️
I don’t just make brands look bold; I make them feel aligned, meaningful, and Real built for the people they’re meant for. My process is simple: understand the problem deeply, get clear on the audience, and create an identity that actually guides your brand long-term.
Every choice is intentional, so your brand doesn’t just look good on day one.
It stays consistent, connected, and future-ready across every touchpoint.
What's included
🗡️ Creative Direction & Discovery
In order to fit with your brand's mission, audience, and competitive landscape, we start with a focused consultation. We will develop a clear positioning statement, identify your ideal audience, and highlight strategic design pillars through a strategic questionnaire and guided exploration. All of this will be combined into a targeted strategy guide that guides all subsequent creative decisions.
🗡️ Visual Direction & Moodboard
Two or three different moodboard possibilities are created, each offering a different creative path. You'll choose one to provide the groundwork for the appearance and feel of your brand.
🗡️ Logo Suite Design*
Up to three initial concepts are created, leading to a refined final logo suite that includes:
a Primary Logo as the core of your brand identity, a Secondary Logo for flexible applications, a Submark for compact spaces, and
🗡️ Colour Scheme
Your brand's primary and secondary colours, together with matching digital and print values and recommended pairings to preserve visual harmony, will be combined to create a unified colour scheme.
🗡️ Typogaphy
A curated font system, including selections for headings, subheadings, and body text will be proposed, accompanied by usage examples. Recommendations may feature both free and premium fonts; procurement of paid fonts is the client's responsibility. A comparable free alternative will be provided if a premium font is suggested.
🗡️ Brand Elements
Custom-designed assets such as patterns, icons, or curated branded imagery that enhance and complement your brand's visual identity
🗡️ Brand assets Handover
Delivery of finalized assets in multiple formats (e.g., PNG, SVG, PDF) suitable for immediate use in both print and digital mediums.
🔥 Brand-in-Use + Brand Manual
To guarantee that your new brand identity is applied consistently across all platforms, a thorough brand manual will be sent, outlining the proper usage of the logo suite, font, colours, and brand features. A meticulously created collection of Brand-In-Use mockups that demonstrate the branding's use in actual situations, both digitally and in print
Starting at$2,000
Duration4 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Design
Brand Strategist
Digital Marketer
Service provided by
Shahid Sheikh Delhi, India
Strategic Brand Identity DesignShahid Sheikh
Starting at$2,000
Duration4 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Design
Brand Strategist
Digital Marketer
Identity with backbone: sharp, strategic, scalable ⚔️
I don’t just make brands look bold; I make them feel aligned, meaningful, and Real built for the people they’re meant for. My process is simple: understand the problem deeply, get clear on the audience, and create an identity that actually guides your brand long-term.
Every choice is intentional, so your brand doesn’t just look good on day one.
It stays consistent, connected, and future-ready across every touchpoint.
What's included
🗡️ Creative Direction & Discovery
In order to fit with your brand's mission, audience, and competitive landscape, we start with a focused consultation. We will develop a clear positioning statement, identify your ideal audience, and highlight strategic design pillars through a strategic questionnaire and guided exploration. All of this will be combined into a targeted strategy guide that guides all subsequent creative decisions.
🗡️ Visual Direction & Moodboard
Two or three different moodboard possibilities are created, each offering a different creative path. You'll choose one to provide the groundwork for the appearance and feel of your brand.
🗡️ Logo Suite Design*
Up to three initial concepts are created, leading to a refined final logo suite that includes:
a Primary Logo as the core of your brand identity, a Secondary Logo for flexible applications, a Submark for compact spaces, and
🗡️ Colour Scheme
Your brand's primary and secondary colours, together with matching digital and print values and recommended pairings to preserve visual harmony, will be combined to create a unified colour scheme.
🗡️ Typogaphy
A curated font system, including selections for headings, subheadings, and body text will be proposed, accompanied by usage examples. Recommendations may feature both free and premium fonts; procurement of paid fonts is the client's responsibility. A comparable free alternative will be provided if a premium font is suggested.
🗡️ Brand Elements
Custom-designed assets such as patterns, icons, or curated branded imagery that enhance and complement your brand's visual identity
🗡️ Brand assets Handover
Delivery of finalized assets in multiple formats (e.g., PNG, SVG, PDF) suitable for immediate use in both print and digital mediums.
🔥 Brand-in-Use + Brand Manual
To guarantee that your new brand identity is applied consistently across all platforms, a thorough brand manual will be sent, outlining the proper usage of the logo suite, font, colours, and brand features. A meticulously created collection of Brand-In-Use mockups that demonstrate the branding's use in actual situations, both digitally and in print
$2,000