Ophie is a beauty brand concept created for a tinted lip balm line designed to feel playful, elegant, and memorable.

The project involved building a complete visual identity, including logo design, packaging, product labeling, and presentation mockups. The goal was to create a brand that stands out on the shelf while maintaining a premium and trustworthy appearance.

Through strategic typography, a refined color palette, and cohesive packaging, Ophie was designed to connect with modern beauty consumers and deliver a consistent brand experience across every touchpoint.