Branding and Visual Identity

Mohamed Waly

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About this service

Summary

The branding and visual identity deliverable stages encompass a series of steps that we follow to create a comprehensive and cohesive brand identity for your business. These stages typically include:

Discovery and Research: In this initial stage, Mohamed collaborates with you to gain a deep understanding of your business, target audience, and brand objectives. This involves conducting research into your industry, competitors, and market trends to inform the design process.

Concept Development: Based on the insights gathered, We begin the creative process by brainstorming and sketching ideas. This stage involves exploring different visual concepts and design directions that align with your brand's values and unique selling points.

Design Exploration: We develop and refine the selected concepts, creating multiple design options for your review. These options may include variations in color, typography, layout, and other visual elements, allowing you to visualize different possibilities for your brand's identity.

Design Presentation: We present the refined design concepts, explaining the rationale behind each option and how it aligns with your brand strategy. This stage includes visual mockups and presentations that showcase how the designs would appear in real-world applications.

Feedback and Iteration: Based on your feedback, we iterate on the chosen design direction, making refinements and adjustments as necessary. This collaborative process ensures that the final design captures your vision and meets your expectations.

Finalization: Once the design direction is approved, We finalize the logo, typography, color palette, and other visual elements that make up your brand's identity. This stage involves creating high-resolution digital files and preparing the deliverables for production and implementation.

Brand Guidelines Development: Mohamed develops comprehensive brand guidelines that document the proper usage of your brand's visual identity. These guidelines include specifications on logo placement, color usage, typography, and other design elements to ensure consistency across all brand touchpoints.

Delivery of Assets: We deliver the finalized design files and brand guidelines in the appropriate formats for various applications. These assets can include vector files of the logo, typography files, color codes, and other digital assets needed for consistent brand representation.

Throughout the process, We ensure open communication, collaboration, and transparency, working closely with you to refine the design and create a strong visual identity that resonates with your target audience. By following these stages, Mohamed Waly Designs delivers a comprehensive set of branding and visual identity assets that effectively represent your brand and contribute to its recognition and success.

What's included

Visual Identity Bundle
At Mohamed Waly Designs we provide a comprehensive range of deliverables to ensure a cohesive and impactful brand presence. By delivering these branding and visual identity assets, Mohamed Waly empowers your brand to make a strong and memorable impression, establishing a distinctive presence in the marketplace. Here are the key deliverables you can expect:
Logo Design
A professionally designed logo that represents your brand's identity, visually communicates its essence and leaves a lasting impression on your audience. -3 Logo concepts of pure creativity -Responsive logo is available if needed (different versions of logo designs)
Color Palette
A carefully curated selection of colors that align with your brand's personality and evoke the desired emotions, creating consistency across all brand materials.
Typography
A set of fonts and typographic styles that reflect your brand's tone and enhance readability across different mediums.
Brand Guidelines
A detailed document outlining the usage guidelines for your brand's visual elements, including logo placement, color usage, typography, and overall brand style. This ensures consistency and coherence across all brand communications.
Stationary Design
Custom-designed stationery items such as business cards, letterheads, envelopes, and other collateral that feature your brand's visual identity, creating a professional and unified brand image.
Social Media Assets
Eye-catching and on-brand graphics optimized for various social media platforms, allowing you to maintain a consistent visual presence and engage with your audience effectively.
Brand Asset
Additional visual assets such as icons, patterns, and illustrations that can be used to enhance your brand's visual identity and create a cohesive brand experience.
Brand Mockups
Visual representations of your brand identity applied to various real-world scenarios, such as product packaging, signage, digital interfaces, or merchandise, giving you a preview of how your brand will appear in different contexts.
Brand Presentation
A visually appealing presentation that showcases your brand's visual identity, explaining the design rationale and guiding principles behind the chosen elements.
On-going Support
Mohamed Wally also provides ongoing support and collaboration to ensure that your brand's visual identity evolves effectively and remains consistent as your business grows.