Custom Brand Identity & Visual Design by Ray The Designer

Custom Brand Identity & Visual Design

Ray The Designer

Contact for pricing

About this service

Summary

Your brand is more than just a logo—it’s the face of your business, the first impression people get, and the experience that keeps them coming back. I help businesses like yours craft strategic, visually stunning, and customer-focused brand identities that don’t just look good but actually drive engagement and growth.

From logos and brand guidelines to website visuals, packaging, and merchandise, I ensure everything is cohesive, memorable, and built to scale. I don’t just design—I help you tell your brand’s story, attract the right audience, and stand out in a crowded market.

Whether you’re starting fresh or rebranding, I’m here to bring your vision to life with strategy, creativity, and a deep understanding of what makes brands thrive. Let’s create something incredible together!

Process

🔥 My Brand Identity Design Process: From Concept to Reality

Creating a strong, memorable brand identity isn’t just about making things look pretty—it’s about designing a strategic visual system that connects with your audience and helps your business grow. Here’s how we’ll make that happen together:

1️⃣ Kickoff: Understanding Your Brand’s DNA

Before we even think about colors and logos, we’ll dive deep into your business. I’ll ask the right questions to understand your vision, audience, and industry. This can be through a quick call, a detailed questionnaire, or a mix of both—whatever works best for you!

2️⃣ Research & Inspiration

Once I have a solid understanding of your business, I’ll start digging into competitor analysis, industry trends, and audience behaviour. I’ll also create a mood board to visualise different styles and directions, making sure we’re aligned before moving forward.

3️⃣ Logo & Core Branding Concepts

Now comes the fun part! I’ll start crafting logo concepts that capture your brand’s personality—whether it’s modern, playful, minimal, or bold. You’ll get multiple design directions to choose from, and we’ll refine the one that speaks to you the most.

4️⃣ Brand Identity System: Colors, Typography & More

A brand is way more than just a logo—so I’ll define a complete visual system, including:

✅ Color palette (to evoke the right emotions)

✅ Typography (for consistency across platforms)

✅ Iconography & graphic elements (to reinforce your identity)

✅ Brand patterns & textures (if applicable)

5️⃣ Website & Digital Branding (If Needed))

If your brand needs a cohesive look across websites and apps, I’ll design UI elements that fit seamlessly into your digital presence. This ensures a consistent experience for your users, whether they’re visiting your website or using your app.

6️⃣ Packaging & Merchandise (If Needed)

For product-based brands, I also design packaging, merchandise, and promotional materials—things like boxes, shopping bags, mugs, and apparel that truly bring your brand to life.

7️⃣ Final Delivery: Brand Guidelines & Assets

Once everything is finalised and polished, I’ll package everything into a comprehensive brand guideline—a go-to document that ensures consistent branding across all touchpoints. You’ll get:

✔️ High-resolution logo files (SVG, PNG, JPG, PDF)

✔️ Brand color codes & typography guide

✔️ Social media branding assets (if needed)

✔️ Brand guideline PDF (to keep everything in check)

8️⃣ Post-Launch Support & Future Collaboration

Branding doesn’t stop at delivery! I’m here for any post-launch questions, additional design needs, or ongoing branding updates. Many clients continue working with me for website design, marketing materials, or product branding, so we can keep your brand evolving and growing!

🎯 Ready to build a brand that stands out? Let’s make it happen! 🚀

FAQs

What’s included in your Brand Identity Design service?
My service goes beyond just a logo—I create a complete visual identity that includes a custom logo, brand color palette, typography, design elements, and a detailed brand style guide to maintain consistency across all platforms. I also provide social media branding, stationery, packaging design, and website/app branding if needed.
I already have a logo. Can you help with the rest of my brand identity?
Absolutely! If you have a logo but need branding assets, I can design brand guidelines, social media branding, stationery, packaging, website & app branding, and more to ensure everything aligns with your brand identity.
Do you design branding for websites and mobile apps?
Yes! I create brand-aligned UI elements, icons, and digital assets to ensure a cohesive look and feel across your website and mobile app, making your brand instantly recognisable in the digital space.
Can you design packaging and branded merchandise?
Yes! If you need product packaging, shopping bags, or merchandise like t-shirts, mugs, or stickers, I can design them to match your brand identity and create a strong physical presence for your business.
What files will I receive?
You’ll get all essential file formats (AI, EPS, PDF, PNG, JPG, SVG) optimised for print, digital, and social media use. If you need additional formats, just let me know!
Can you work with my existing brand colors or fonts?
Of course! If you have existing brand elements you’d like to keep, I’ll integrate them into the new identity. If you’re open to improvements, I can suggest enhancements while staying true to your brand’s essence.
Will I receive a Brand Style Guide?
Yes! Every brand identity project includes a detailed Brand Style Guide with guidelines on logo usage, typography, color codes, and brand elements, ensuring visual consistency across all marketing channels.
How long does the brand design process take?
The timeline depends on the project scope, but typically, a full brand identity design takes 1-4 weeks. If you have a tight deadline, let’s discuss how I can accommodate your schedule.
Can I request revisions?
Yes! I offer revisions to ensure your brand identity perfectly aligns with your vision. Your satisfaction is my priority.
Do you offer ongoing design support after the project is completed?
Yes! I provide post-project support to help with any small tweaks or additional brand assets you may need. Many clients continue working with me long-term for brand updates and new assets.

What's included

Standout Logo Design – The Face of Your Brand
A unique, memorable, and versatile logo that represents your brand’s essence and makes a lasting impact.
Strategic Brand Identity – More Than Just A Logo
A complete visual identity that tells your brand’s story, including color palettes, typography, and design elements.
Custom Brand Guidelines – Consistency Made Simple
A detailed document outlining how to use your logo, colors, fonts, and brand assets to maintain a cohesive brand presence across all platforms.
Social Media Branding Kit – Instant Recognition Online
Branded profile pictures, cover images, post templates, and story highlights designed to make your social presence visually stunning and instantly recognisable.
Business Card & Stationery Design – A Professional First Impression
Custom business card and stationery designs (letterheads, invoices, and email signatures) that align perfectly with your brand identity.
Final Assets & File Delivery – Ready for Every Platform
You’ll receive all necessary file formats (AI, EPS, PNG, JPG, PDF, SVG) optimised for print, digital, and social use.
Post-Project Support – I’ve Got Your Back!
Need minor tweaks or guidance on implementation? I provide post-delivery support to ensure your brand is flawlessly launched.